#Japan #Osaka #TRYBE #Boku to Watashi #Taipa

Collaboration Between Boku to Watashi and TRYBE

In an exciting new venture, Boku to Watashi Co., Ltd., a company specializing in Gen Z marketing, has announced its collaboration with TRYBE Co., Ltd. This partnership aims to provide corporate clients with a comprehensive promotional package supporting the development of board games tailored specifically for the Gen Z audience. By melding insights from this demographic with innovative game design, they intend to create memorable and engaging gaming experiences.

Understanding Gen Z's Perspective

Boku to Watashi focuses on connecting with Gen Z through emotional marketing strategies. They understand that appealing to this generation requires understanding their unique perspectives and experiences. The company takes charge of everything from conceptualizing game ideas to creative production and communication, ensuring that the products developed resonate deeply with younger audiences.

This collaboration is informed by a mutual goal established in 2024 with the release of the groundbreaking product series, "Taipa Shijou Shugi™". Both companies recognized a shared concern: many young people are intrigued by traditional games like Mahjong but often fall short due to complex rules and jargon. This understanding propelled them into action, with a strong focus on the theme of maximizing enjoyment in the shortest possible time.

Leveraging Each Company’s Strengths

TRYBE handles various product aspects, including game development, OEM (original equipment manufacturer), distribution, and warehouse management. Meanwhile, Boku to Watashi excels in web development, localization, and SEO strategies. By combining their strengths, they have created a robust framework to manage the entire process from game conception through to sales.

Success Stories in Game Development

One of their flagship successes is the "Taipa Shijou Shugi™" series, designed around the concept of "time performance". This innovative approach allows players to experience the essence of traditional games swiftly and effectively. The first installment, "Taipa Shijou Shugi Mahjong", streamlines the game by cutting down the number of tiles to 100 and eliminating complex rules. The new format enables anyone to enjoy the game in as little as five minutes, garnering enthusiastic feedback on social media.

In addition, two new games were launched simultaneously on May 19, 2025: "Taipa Shijou Shugi Hanafuda" and "Taipa Shijou Shugi Hyakunin Isshu". Both games aim to deliver the excitement of traditional card games in rapid gameplay. The Hanafuda game captures the tension of the “koi koi!” strategy, while the Hyakunin Isshu offers a thrilling experience of flinging cards, all within five minutes.

Empowering Businesses with Insightful Proposals

Through these initiatives, Boku to Watashi aims to address the needs of businesses desiring engaging proposals that resonate with Gen Z. Their extensive support covers everything from conceptualization to product development, ensuring that clients receive tailored solutions that truly engage young consumers interested in board games.

For those interested in exploring how Boku to Watashi and TRYBE can help create board games that connect with today's youth, inquiries can be sent via the following links:

• - Taipa Shijou Shugi Mahjong

Price: ¥3,850 (tax included)
Play Time: Approx. 5 minutes
Players: 2-4
Recommended Age: 6 and up
Content: 36 Mahjong tiles
Product Link

• - Taipa Shijou Shugi Hanafuda

Price: ¥1,980 (tax included)
Play Time: Approx. 5 minutes
Recommended Age: 6 and up
Players: 2
Content: 48 Hanafuda tiles / 12 coin tiles
Product Link

• - Taipa Shijou Shugi Hyakunin Isshu

Price: ¥1,980 (tax included)
Play Time: Approx. 5 minutes
Recommended Age: 6 and up
Players: 2-4
Content: 36 cards
Product Link

About TRYBE

TRYBE specializes in the planning, production, and operation of card games, board games, and video games specifically aimed at Gen Z. They began with a card game conceived during high school breaks, and their mission is to leverage the appeal of gaming to bring new experiences to people.

Company Overview

CEO: Hinata Yamaguchi
Location: 5-29 Naka-cho, Higashiosaka, Osaka 577-0027, Japan
Business: Planning, production, and operation of card games and board games
Company Info
Contact: Official X: @taipa_games

About Boku to Watashi

Boku to Watashi Co., Ltd. is a leading marketing company specializing in Gen Z initiatives and emotional marketing strategies. They are dedicated to creating a fresh workplace culture that embraces remote work, sauna recruitment, and workations, aiming to empower their team towards collective brilliance. Their approach includes:

1. Emotional Marketing: Specialized in marketing strategies that emotionally resonate with Gen Z and promoting buying behaviors based on authentic connections.
2. Zview Lab.®: A research initiative focused on gathering insights and opinions directly from Gen Z through various survey methods.
3. Brand Ventures: They operate unique brands catering to Gen Z, including the exclusive bar "8jikai" and the innovative game brand "Taipa Shijou Shugi™".

Company Overview

CEO: Kento Imitaki
Location: 3F Navi Shibuya V, 5-5 Maruyama-cho, Shibuya, Tokyo 150-0044, Japan
Business: Marketing and brand-related activities focused on the Gen Z demographic
Company Website