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Housing Network's 2025 Local Government Brand Rankings for Hokuriku

In a significant initiative, Daito Kentaku Co., headquartered in Minato, Tokyo, has conducted an extensive survey capturing the opinions of over 180,000 participants to create the 2025 Local Government Brand Rankings for the Hokuriku region. This extensive brand research offers valuable insights into how local municipalities are perceived across Japan.

Survey Overview

The brand deviation value used in this ranking is calculated by utilizing the Image DI (Difference Index), which is derived from the difference between the rates of positive and negative images, multiplied by recognition rates.

Research Methodology

The survey implemented a method where questionnaires were distributed and collected online via MacroMill's registered participants. This robust survey aimed to gather views from a significant demographic, focusing on a wide-ranging audience from all 47 prefectures within Japan, covering 1890 municipalities. The respondents were individuals aged 20 and above, resulting in a diverse sample of 182,805 respondents.

Demographics

• - Gender Ratio: Males made up 55.2% while females constituted 44.8%.
• - Marital Status: 38.3% were single, in contrast to 61.7% who were married.
• - Children: 42.7% of respondents reported having no children, while 57.3% had children.
• - Age Distribution: Participants were divided across multiple age ranges, with 8.9% in their 20s, 16.6% in their 30s, 22.9% in their 40s, 26.8% in their 50s, 18.1% in their 60s, and 6.6% in their 70s.

Survey Timeline

The data gathering took place between February 21 (Friday) and March 10 (Monday), 2025, collecting a substantial 182,805 responses within this period.

Survey Structure

The survey was structured to assess various municipalities that appeared randomly, excluding the residents' own municipalities. Respondents could select from six options:
1. I have lived there.
2. I have not lived there but have visited.
3. I have a good image of it.
4. I have a negative image.
5. I am aware of it, but do not have a specific image.
6. I have never heard of it.

From these responses, percentages were calculated, aiding in determining the brand deviation values via Image DI.

Results and Insights

The combined percentage of those who have visited was noted by summing up those who have lived there and those who have only visited. This survey aims to offer in-depth insights into how residents perceive their local municipalities, which can inform future urban and community development efforts

The findings from this survey will undoubtedly serve as a reference point for local governments and stakeholders in understanding residents' sentiments and enhancing the overall living experience in the region.

Additional Information

This release is intended for public dissemination. However, any reproduction, public transmission, distribution, modification, or linking without prior permission from the copyright owner is strictly prohibited.

For journalists, it is essential to credit the source as “Housing Network's 2025 Local Government Brand Rankings for the Hokuriku Region” when reporting on this release.

For academic purposes, data from the survey may be available upon request.

Details and further readings about the living comfort rankings and urban development studies can be accessed through the Living Comfort website.

Learn more here: Living Comfort Website | Press Release