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Taco Bell Elevates Value with New Luxe Cravings Boxes

On January 16, 2025, Taco Bell will introduce an exciting lineup of Luxe Cravings Boxes priced at $5, $7, and $9. This new offering is designed to provide fans with more value, abundant choices, and of course, craveable flavor. With the increasing demand for quality food at reasonable prices, Taco Bell is stepping up its game, ensuring that fans can indulge without breaking the bank.

A Variety That Tempts Taste Buds

Taco Bell's Luxe Cravings Boxes are all about satisfying cravings while delivering great value for money. The new boxes feature popular full-sized items that many have come to love, such as the Beefy 5-Layer Burrito, Chicken Chalupa Supreme, and the iconic Doritos® Locos Tacos. The product lineup is:

• - $5 Classic Luxe Cravings Box

- Beefy 5-Layer Burrito
- Crunchy Taco
- Cinnamon Twists
- Medium Fountain Drink

• - $7 Supreme Luxe Cravings Box

- Chicken Chalupa Supreme
- Beefy 5-Layer Burrito
- Crunchy Taco
- Chips with Nacho Cheese Sauce
- Medium Fountain Drink

• - $9 Discovery Luxe Cravings Box

- One of Taco Bell's latest menu item innovation (rotating regularly)
- Doritos Locos Tacos
- Crunchy Taco
- Cinnamon Twists
- Medium Fountain Drink

The Discovery Luxe Cravings Box is particularly noteworthy, as it serves as a platform for Taco Bell to showcase new, limited-time menu items. Fans can eagerly anticipate a rotating selection of innovative offerings, meaning every visit could introduce them to an exciting new taste adventure.

More Value, More Choices, More Flavor

According to Taco Bell's Chief Marketing Officer for North America, Taylor Montgomery, the new Luxe Cravings Boxes reflect the brand's commitment to meeting consumer needs in today’s economy. "Value means something different to everyone, and we think it should feel like a luxury everyone can afford," Montgomery stated.
These boxes build on the success of the previous $7 Luxe Cravings Box, enhancing Taco Bell’s permanent Cravings Value Menu. For fans watching their budgets, this new pricing structure is a game-changer, allowing more people to enjoy full meals without compromise.

Special Offers and Loyalty Rewards

Ahead of the Luxe Cravings Boxes launch, Taco Bell is rolling out a series of exclusive promotions for Rewards Members. From January 7-13, 2025, a celebratory week known as Manifestmas will reward members with unique offers based on their responses to in-app polls. Such rewards include:

• - 2 Cravings Value Menu items for the price of 1
• - $5 Cantina Chicken Bowl
• - Free 2pc Cinnabon Delights with a $5 minimum purchase
• - Special offers for tacos and discounts on drinks

Additionally, Taco Bell is introducing a Delivery Lover's Pass, available for purchase that week, which allows members to enjoy up to 30 days of zero delivery fees on their orders. This pass will make indulging in Taco Bell favorites even more convenient and budget-friendly, allowing loyal fans to savor their cravings without the stress of rising delivery costs.

Conclusion

As Taco Bell gears up for the launch of the Luxe Cravings Boxes, they remain devoted to providing innovative, delicious offerings at competitive prices. With these new additions, Taco Bell not only enhances its value proposition but also solidifies its place as a fast-food icon ready to meet changing consumer demands. So whether you are a longtime Taco Bell fan or a new customer, the Luxe Cravings Boxes promise a satisfying, flavorful experience that won’t break the bank.