Hokkaido's Favorite Snack
2026-08-12 02:48:53

Seven-Eleven Japan Releases Renewed Hit Item in Hokkaido: Charcoal-Grilled Flavorful Salted Hormone

Seven-Eleven Japan's New Offering for Hokkaido Residents



On August 20, 2023, Seven-Eleven Japan introduces a renewed version of its beloved snack item, the "Charcoal-Grilled Flavorful Salted Hormone (with Heart) using Hokkaido Hormone," exclusively available in stores across the Hokkaido region. This product has been a favorite among locals for over seven years, and this latest iteration marks the eighth version of this well-loved snack.

The new recipe focuses on enhancing the key ingredients that customers adore, including Hokkaido-sourced pig hormones (large and small intestines) along with heart meat (Hatsu). The updates significantly improve both the flavor and texture of the product, providing an elevated snacking experience that pairs perfectly with beverages and is equally enjoyable as a side dish.

A Flavor That You Can't Resist



The "Charcoal-Grilled Flavorful Salted Hormone (with Heart)" is priced at 398 yen (429.84 yen including tax), and it is set to be rolled out gradually to various Seven-Eleven locations across Hokkaido, particularly in the Sapporo and Tomakomai areas. Other areas will have the product available starting from the week of September 14.

This latest release combines flavorful Hokkaido-sourced pork hormones and heart meat with onions. By marinating the ingredients prior to grilling, the resultant dish achieves a pleasant chewiness that enhances the overall experience. To make it even more enticing, a hint of garlic has been incorporated, adding a new depth of flavor. The final touch of grilling over charcoal ensures an authentic aroma that will keep customers coming back for more.

Developer's Insight



The development team behind this product emphasizes that the aim was to delight customers who have been loyal to this item for many years. They undertook the challenge of creating a product that aligns with their customers' expectations for taste and satisfaction. The focus was on improving texture and the unique flavor that comes from charcoal grilling, allowing people to enjoy a delightful experience while relishing their evening drinks at home. This snack is designed not just as a perfect drinking companion, but also as a palatable side dish.

In summary, this revitalized snack offers a wonderful combination of taste, texture, and aroma that makes it a must-try for Hokkaido residents. Whether it's for an evening beverage or a hearty meal, the new "Charcoal-Grilled Flavorful Salted Hormone (with Heart)" promises to please all palates.

Important Information


  • - Prices may vary by store.
  • - Tax-inclusive pricing is listed with a reduced tax rate of 8%.
  • - Due to limited quantities, availability may vary by store.
  • - Products may differ based on store selections or regulations. For the latest information, please visit the company's website.


画像1

画像2

Topics Consumer Products & Retail)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.