Red Cliff to Light Up the Night Skies with Drones in Omagari
Introduction
In an exciting collaboration with Otsuka Pharmaceutical, Red Cliff Inc. is set to deliver an unprecedented drone show at the 97th National Fireworks Competition, popularly known as "Omagari Fireworks," on August 30, 2025. This ambitious project celebrates the 60th anniversary of Oronamin C, a nutritional drink by Otsuka, and promises to offer spectators a captivating visual and musical experience.
Aerial Symphony
With approximately 1,300 drones soaring high in the sky, the performance is titled "Genki Hatsu-Ratsu!大空大合唱" or "Energetic Extravaganza! A Grand Chorus in the Sky." The drones will create a visual tapestry of lyrics, musical notes, and grand Oronamin C symbols, allowing attendees to partake in a communal singing of the hit song "Ai wa Katsu" by the singer-songwriter KAN. This initiative marks the first time in Japan that drones will be utilized in such a synchronized musical performance, producing an impressive display measuring approximately 225 meters in height and 65 meters in width.
A Remarkable Success at Previous Events
The initiative follows a trail of success, as the drone show held during the 59th Otaru Tide Festival Fireworks achieved an outstanding 13.5 million views across Oronamin C’s official social media accounts. The overwhelming response has led to this new performance being scheduled at one of Japan's three major fireworks festivals. Initially, the show was meant to be showcased at the Shizuoka Fireworks Festival, which was canceled due to circumstances beyond their control.
A Legacy of Fireworks Excellence
Omagari Fireworks, with a rich history dating back over 100 years, is one of Japan’s premier fireworks competitions, evolving from humble beginnings in 1910. Each year, the festival attracts a massive audience, rivaling some of the world's most prestigious celebrations and serving to promote Japanese fireworks culture both domestically and internationally.
The Strategic Partnership
Red Cliff has entered into a sponsorship agreement aimed at nurturing the cultural heritage of fireworks while supporting the ongoing success of the Omagari festival from 2024 onwards. By contributing its innovative drone technologies alongside traditional fireworks artistry, Red Cliff aspires to further enhance the event's cultural significance and invites worldwide audiences to witness this blend of legacy and modernity.
Details of the Drone Show
Event Details:
- - Date: August 30, 2025
- - Location: Daisen, Akita Prefecture
- - Event: 97th National Fireworks Competition - Omagari Fireworks
- - Drone Performance Schedule: Approximately 18:30 - 18:50
In addition to the Omagari performance, another show is scheduled for October 18, 2025, at the 38th Yatsushiro National Fireworks Festival in Kumamoto Prefecture.
Contingency Plan
In the event of adverse weather conditions, the performance may be canceled, and updates will be announced through the Oronamin C social media accounts. This approach highlights Red Cliff’s commitment to engaging and dynamic entertainment while ensuring audience safety and satisfaction.
About Red Cliff Inc.
Founded in 2019, Red Cliff operates out of Tokyo and has quickly risen to the forefront of the drone show industry, holding the No.1 market share in Japan as of 2023. The company passionately embraces the mission of delivering awe-inspiring aerial performances that blend cutting-edge technology with captivating narratives, making it a leader in the field. With plans for future participation in prominent events, including the 2025 World Expo in Osaka, Red Cliff continues to innovate while valuing the importance of community engagement and traditional cultural celebrations.
Conclusion
The upcoming drone show at the Omagari Fireworks will not only celebrate Oronamin C's iconic presence in Japanese culture but also position Red Cliff as a pioneer in a new era of entertainment where technology and tradition harmoniously coexist. Attendees can look forward to an unforgettable night of music, visuals, and cultural pride, marking a milestone in the integration of modern art forms within Japan's time-honored festivities.