#Japan #Tokyo #JULIA IVY #HBL #Esthetic Communication

HBL's Remarkable Achievement in Eyebrow Care

In a stunning achievement for the beauty industry, HBL (Hollywood Brow Lift) has been recognized for its exceptional contributions to eyebrow care by securing the Hall of Fame status after winning the Esthetic Communication Best Items award for three consecutive years. The accolades were announced by JULIA IVY, a company based in Shibuya, Tokyo, with CEO Hitomi Fukui leading the charge in promoting professional eyebrow care as a core part of Japanese culture.

What is the Esthetic Communication Best Items Award?

The Esthetic Communication Best Items is an original award presented by the Beauty Economic Newspaper, aimed at salon owners across Japan. Only products that have significantly contributed to the revenue of esthetic salons over the past year are selected for this honor, showcasing the best and most impactful products based on real feedback from salon professionals. The recent analysis revealed key products that drove demand and sales within the esthetic salon industry.

Selection Process for Nominated Products

The selection of nominated products follows a meticulous process:

1. Random Sampling: Salon owners who subscribe to Esthetic Communication magazines are randomly selected as survey participants.
2. Stress-Free Survey Design: Participants engage in an online survey designed to gather insights on which products have contributed the most to their salon's revenue over the past year.
3. Data Aggregation: Responses are compiled to unveil the top products nominated for the award based on total votes.

Survey Details

• - Survey Name: Esthetic Industry Best Item 2025 Award
• - Survey Sponsor: Beauty Economic Newspaper Industry Research Department
• - Survey Objective: Identifying products contributing the most to salon revenue in the past year
• - Participants: Esthetic salon owners, including regular readers of Esthetic Communication
• - Method: Internet survey targeting subscribers
• - Survey Period: April 1 to May 18, 2025
• - Valid Responses: N=504

Award-Winning Products

The standout products that achieved recognition include:

• - Hollywood Brow Lift Solution 1: A versatile styling and setting cream, now formulated to be mess-free and easy to apply without dripping. This innovative product meets the demands of brow artists by ensuring a quick setting process and gentle application.
• - Hollywood Brow Lift Solution 2: Another version of the styling cream that focuses on creating the perfect, lush brows without damaging the hair.
• - JULIA IVY Carbon Dioxide Cushion Cleansing: A unique cleansing product that allows for makeup removal without damaging eyelash extensions, thanks to its high concentration of ultra-fine CO2.
• - Brow XENNA Organic Wax: An advanced wax designed to melt at lower temperatures and ensure minimal discomfort during treatment, enabling safe hair removal.
• - HBL BEAUTY: A line of eyebrow cosmetics, offering everything from styling mascaras to the highly precise 0.8 mm eyebrow pencils.

Insights from CEO Hitomi Fukui

Reflecting on this monumental achievement, CEO Hitomi Fukui states, "Our vision is to normalize the profession of brow artists in Japan and to cultivate a culture where eyebrow care is entrusted to professionals. This award is not just about honor; it affirms the value of our products and services in enhancing salon revenues. We are committed to providing better formulations and clearer educational frameworks for our artists.”

The road to success does not end here for HBL. They are set to enhance their offerings continuously, pushing the standards of eyebrow care while supporting the professional growth of brow artists across the country. HBL's commitment is evident as they remain dedicated to delivering results, fostering client satisfaction, and evolving the beauty industry in Japan.

About JULIA IVY

Founded in 2020, JULIA IVY specializes in providing eyebrow solutions, including the renowned Hollywood Brow Lift and a comprehensive line of eyebrow cosmetics. Their commitment to innovation and quality in salon products has established them as a leader in the eyebrow care niche. Based in Tokyo, JULIA IVY continues to shape the future of eyebrow artistry in Japan, ensuring that beauty professionals have the tools they need to succeed.

Location: 4F KDX Nakameguro Building, 1-5-4 Higashiyama, Meguro-ku, Tokyo, 153-0043, Japan

Contact: [email protected]