#Japan #Ginza #Barneys New York #FETICO #coconogacco

A Fusion of Tradition and Innovation

In an exciting blend of tradition and contemporary design, the Barneys New York Ginza flagship store will be hosting its first special pop-up event in collaboration with coconogacco, a fashion school led by prominent designer Yoshikazu Yamagata. This event marks the store’s reopening after renovations and will run from September 19 to October 8, 2025. The new pop-up space, named UNION SQUARE, promises to be a vibrant venue showcasing the best of Japanese fashion creativity.

Coconogacco, which has been at the forefront of next-generation fashion education, emphasizes the fundamental question "What is fashion?" through its curriculum. It aims to cultivate a unique human perspective that breaks free from conventional norms. This initiative has produced numerous successful creators who are making their mark globally.

The theme of this special event is “Draped in Memory, Weaving the Future.” It creates a unique atmosphere where the historical significance of the Kōjun Building meets the legacy of Barneys New York alongside the modern vision of coconogacco. Visitors will witness an array of exclusive items from brands like FETICO, KEISUKEYOSHIDA, SOSHIOTSUKI, SUGARHILL, WATARU TOMINAGA, and the label written by, showcasing their artistic interpretations and fashion philosophies.

The opening will also feature a stunning window display designed by Yoshikazu Yamagata, set to unveil on September 17, 2025, just two days prior to the pop-up’s official start. Attendees who make purchases at the pop-up store will receive a limited-edition “BARNEYS” logo tote bag, customized by artists associated with coconogacco – a wonderful souvenir to commemorate this unique experience.

Featured Brands and Their Concepts:

• - KEISUKEYOSHIDA: Launched in 2015 by designer Keisuke Yoshida, this brand explores themes of introspection and emotional expression through its clothing. The collections blend tailored menswear with elegant women's wear, reflecting a nuanced understanding of structure and feelings. Visit their official website here and their Instagram here.

• - SUGARHILL: Founded in 2016 by Rikuya Hayashi in Tokyo, Sugarhill reinterprets military and workwear with a gender-neutral approach. Their designs fuse street fashion with high fashion inspirations from American culture and art scenes, garnering attention both domestically and internationally. You can explore more about them on their website here and on Instagram here.

• - WATARU TOMINAGA: Known for bold, playful textiles that utilize hand-drawings and photo collages, this brand features a vibrant color palette and reinterprets visual culture from various eras. More information can be found on their website here and their Instagram here.

• - FETICO: Established in 2020 by designer Emi Funayama, FETICO presents collections that emphasize the feminine form through classical inspirations, balancing timelessness with contemporary femininity. For more details, visit them here and check their Instagram here.

• - SOSHIOTSUKI: Since 2015, this brand has celebrated dandyism through a fusion of Japanese aesthetics and tailoring techniques. Their unique pieces serve as daily fashion statements, embodying a value comparable to international military wear. Discover more on their website here and follow them on Instagram here.

• - written by: This label, conceived by Yoshikazu Yamagata, shares the joy of dressing through practical, poetically crafted products that resonate with daily life. The website can be visited here and their Instagram here.

This pop-up will run until October 8, 2025, and all events are subject to change. Don’t miss this unique opportunity to immerse yourself in the vibrant world of Japanese fashion at Barneys New York Ginza!

Contact Information:

For inquiries, please call Barneys New York at 050-3615-3600 (available from 11:00 AM to 7:00 PM, excluding January 1).
Explore more about coconogacco, a fashion school founded in 2008, on their official website and Instagram.
The iconic Barneys New York, originally established in Manhattan in 1923, also offers an extensive range of men’s and women’s apparel across various categories. Discover more at their official website and on their Instagram.