#Japan #Tokyo #Debut icci #Handmade Rings #customer survey

Understanding Customer Preferences at Debut icci Daikanyama

In June 2025, Debut icci Daikanyama, a specialized handmade ring shop located in Shibuya, Tokyo, conducted a comprehensive survey of its customers. The findings reveal insightful trends about who visits the store and what they prefer in terms of handmade pair rings. This article delves into the data collected, covering customer demographics, popular choices in gemstones, and ring styles.

Customer Age Demographics

The survey indicated a predominant age range among visitors:

• - Under 20 years: 6%
• - 21-25 years: 39%
• - 26-30 years: 37%
• - 31-35 years: 16%
• - 36-40 years: 2%

Remarkably, the data showcases that the majority of the customers fall within their 20s, with 39% aged 21 to 25 and 37% aged 26 to 30. This strong preference highlights that the younger demographic is keen on engaging in the experience of creating handmade pair rings, particularly around special occasions like anniversaries. Additionally, there is a noticeable participation from those in their early thirties (16%), suggesting that the appeal of handmade rings is widening across various age groups.

Customer Residence Distribution

Examining where customers come from provides further insights into the store’s popularity:

• - Outside 23 wards of Tokyo: 3%
• - Within 23 wards of Tokyo: 42%
• - Kanto Region (including Tokyo, Kanagawa, Saitama): 40%
• - Outside Kanto Region: 15%

The majority of visitors hail from the 23 wards of Tokyo (42%) and the broader Kanto region (40%). This trend points to the accessibility of the store as a significant factor in customer traffic. Interestingly, 15% of customers visited from far-off locations, indicating that the unique experience of crafting their rings draws in interest beyond the immediate area. Many individuals combine their visit with tourism or commemorate special dates, suggesting that the allure of Daikanyama as a destination also encourages visits.

Top Gemstone Choices

Understanding which gemstones are favored by customers further illustrates preferences in pair rings:

• - Diamond: 61%
• - Moonstone: 17%
• - Ice Blue Diamond: 11%
• - Black Diamond: 7%
• - Sky Blue Diamond: 4%

Diamonds continue to dominate as the most preferred choice, comprising over 60% of the selections. This reinforces diamonds' longstanding status as the quintessential gemstone in jewelry. However, there is a notable rise in interest for unique options such as Moonstone and Ice Blue Diamonds. This trend towards selecting colored stones reflects a growing emphasis on individuality among couples, as many now seek stones that symbolize personal uniqueness.

Ring Width Preferences

Another fascinating insight came from analyzing the widths of the rings chosen:

• - 2mm: 28%
• - 3mm: 42%
• - 4mm: 20%
• - 5mm: 4%
• - 6mm: 4%
• - 7-10mm: 2%

The most favored width is 3mm (42%), combining elegance with practicality for everyday wear, showing a clear preference for delicate and understated designs. Following closely are the 2mm (28%) and 4mm (20%) options, which reflects customers' desire for subtle presence with versatility. Overall, there is a consensus leaning towards slender to mid-width designs, indicating a trend for rings that can be worn on any occasion without compromising style.

Survey Overview

• - Target for the Survey: Customers who had rings made
• - Survey Period: June 1 to June 30, 2025
• - Conducted by: ICCI Inc.
• - Method: In-house questionnaire
• - Number of Participants: 184

In conclusion, the survey reflects the growing interest in handmade jewelry, particularly among younger generations. It also emphasizes the importance of the experience offered at Debut icci Daikanyama, showcasing its power to attract a diverse clientele. For further details, you can visit the official website of Debut icci at icci Daikanyama.