#Japan #Tokyo #Apirits #ProFuture #MarketingTrunk

Apirits and ProFuture's Marketing Optimization Journey

In the world of digital marketing, the need for effective SEO strategies and conversion path improvements has never been more critical. Recently, Apirits, a company known for its innovative approach to web services, in collaboration with ProFuture, provided substantial enhancements to the marketing platform, Marketing Trunk. This partnership aimed not only to bolster SEO performance but also to create an enriching user experience and optimize the conversion paths across the site.

Support Provided to Marketing Trunk

The support delivered by Apirits encompassed a comprehensive overhaul of the website structure, focusing on both SEO initiatives and user experience improvements. Here are the key enhancements that were implemented:

1. Strengthening of Inquiry Pathways: Enhanced navigation from case study and article pages to the inquiry form to boost user engagement and facilitate inquiries.

2. Optimization of Header Structure: Adjustments to menu orders and wording in the headers provided users with clearer navigation cues, fostering a smoother browsing experience.

3. Conversion Path Enhancements: The incorporation of pop-ups and banners along strategic points of the site further emphasized the conversion pathways, encouraging users to take action.

Post-implementation, the team undertook thorough analysis of access data and user behavior to assess the effectiveness of these strategies. By performing reports and utilizing data-driven insights, Apirits supported a continuous improvement cycle that optimized the overall conversion paths of the website.

The result? A significant improvement in conversion rates (CVR) by approximately 1.4 times, justifying the worth of these enhancements. With these initiatives, the foundation was laid for an efficient lead acquisition mechanism leveraging SEO traffic to its fullest potential.

Future Prospects

Looking forward, Apirits aims to maximize digital marketing outcomes for enterprises through a blend of SEO, user experience (UX), and data analysis. The collaboration with ProFuture is expected to deepen, driving further advancements in the value of Marketing Trunk and streamlining lead acquisition processes.

To learn more about their services and developments, visit the Marketing Trunk at ProFuture's Website.

About Apirits

Founded in July 2000, Apirits is guided by its mission of being ‘The Internet Company,’ always striving to create internet services that resonate with users worldwide. As they navigate the era of digital transformation, Apirits harnesses advanced digital technologies to revolutionize customer services and positively impact people's lives.

Company Overview

• - Company Name: Apirits, Inc.
• - Location: 24th Floor, Shibuya Sakura Stage Tower, 1-1 Sakuragaokacho, Shibuya, Tokyo, 150-6224, Japan
• - Established: July 2000
• - Business Scope:

- Planning and operation of web services
- Consulting and access analysis for web services
- Development and sales of web service packages and ASP
- Contract development of web service systems
- Infrastructure construction, maintenance, and monitoring of web service systems
- Planning, development, and operation of online games