#Japan #Tokyo #SHIPS #CRAFTMAN #SHIPS 50th

Celebrating 50 Years of SHIPS

As SHIPS Ltd., based in Chuo, Tokyo, approaches its remarkable 50th anniversary in 2025, the company is embarking on a year-long celebration titled the 'CRAFTMAN, SHIPS' campaign, starting on September 5. This initiative not only highlights the brand's legacy, which began in 1975 with the legendary MIURA & SONS store in Shibuya but also expresses gratitude to its loyal customers for their unwavering support.

The CRAFTMAN, SHIPS Concept

The central theme of the campaign, 'CRAFTMAN, SHIPS,' aims to connect the thoughts and journeys of everyone affiliated with SHIPS, emphasizing a commitment to future adventures in the retail world. Through exclusive visuals and an engaging animation film featuring 499 unique embroidery pieces, SHIPS is set to showcase its artistic flair and craftsmanship.

You can explore the special campaign through various mediums, including store decorations and transportation ads. Additionally, a dedicated 50th Anniversary website (https://www.shipsltd.co.jp/pages/sp_50th_anniversary.aspx) has been launched, showcasing campaign visuals, a special movie, a history column reflecting on SHIPS' journey, and details on limited edition products.

Exclusive Products

Starting this September, SHIPS will introduce a range of exclusive products created in collaboration with both domestic and international brands. Customers can look forward to unique items that pay homage to the numerous brands and masterpieces encountered over the years.

Limited Edition Featured Products

Among the exciting offerings are:

• - MEN: The Baracuta 'G9S' jacket (priced at ¥93,500), a reimagined version of the classic swing top loved by Steve McQueen.
• - WOMEN: The Barbour 'OS BEDALE' (priced at ¥58,300), an updated oversized model with silver zippers to elevate its sophistication.
• - KIDS/UNISEX: LAVENHAM’s exclusive special models from their renowned 'Love-n-‘Star' fabric line.

Product availability varies by store, and some items will be released in phases throughout September.

Anniversary Visuals

The campaign also features visuals that represent 'craftsmanship' and the spirit of SHIPS. It will include staff from SHIPS itself, showcasing their dedication to the brand's ethos. The animation film—crafted with incredible precision—will tell a visual story using embroidery art, reflecting both tradition and the promise of innovation.

50th Anniversary Logo

A new commemorative logo underscores the themes of 'sea,' 'ship,' and 'voyage,' encapsulating SHIPS' journey over the past five decades. The logo symbolizes the voyage ahead with a line depicting both past accomplishments and future aspirations. It speaks volumes about the company's commitment to quality and customer satisfaction, with a heartfelt 'thanks' tucked into its design.

Commemorative merchandise and Gifts

To mark this landmark occasion, SHIPS will also be distributing limited edition shopping bags and stickers at all participating stores. The special blue shopper showcases a design combining the corporate color and the 50th anniversary tartan pattern, available only this year. So make sure to grab them while stocks last!

About SHIPS

Founded in 1975, SHIPS has grown into one of Japan's established select shops, beginning its journey from the original MIURA store in Ueno. Today, the brand continues to thrive within the fashion scene, offering a mix of both trending and timeless styles from various brands. As it gears up for its 50th-anniversary celebrations, SHIPS is poised for an exciting future, paying respect to its past and looking forward to the adventures that lie ahead.

To explore more about SHIPS, visit their official website here.