#Japan #Tokyo #Meguro #Franck Muller #Luxury Residence

Unveiling the FRANCK MULLER HOUSE No.01

Nestled in the heart of Meguro, Tokyo, the FRANCK MULLER HOUSE No.01 represents a new pinnacle in residential luxury. Celebrated for its alignment with the Swiss luxury watch brand FRANCK MULLER, this unique residence embodies the brand's aesthetic through architectural brilliance. Designed by Moroto Ie Co., Ltd., this house merges art, architecture, and an innovative philosophy centered on the enjoyment of time.

Architectural Highlights

The exterior design grabs attention with its striking Byzantine numerals and the graceful curves inspired by the renowned Tornow Curvex watches. These elements are not just superficial; they resonate throughout the residence, creating an immersive experience of the FRANCK MULLER luxury brand. Among the notable features are:

• - Large Outdoor Clock: Inspired by watch mechanisms, this impressive timepiece lights up at night, further emphasizing the brand’s connection with time.
• - Thoughtful Interior Design: Inside, visitors will find tables and chairs reflecting the Tornow Curvex’s design and walls adorned with Byzantine numerals, enveloping the space in the essence of FRANCK MULLER.

This property, which spans a total of 362.12 square meters, includes five bedrooms and luxurious amenities like a home elevator, roof balcony, and integrated garage, effectively capturing the luxurious lifestyle signature to the brand.

Exclusive Preview Event

On November 20th, 2025, at 3 PM, Moroto Ie Co., Ltd. will hold an exclusive preview event for media representatives and industry stakeholders. This event aims to showcase the innovative fusion of luxury branding with residential architecture. Interested media professionals wishing to visit outside of the scheduled event are encouraged to reach out directly for personalized arrangements.

The Underlying Philosophy

In recent years, a noticeable shift has occurred where luxury brands from various industries, including fashion and automobiles, have ventured into the realm of high-end residential design. This trend reflects a changing perception among affluent consumers who now prioritize quality experiences over mere ownership of items. Leading research firms, such as Bain & Company and Knight Frank, have highlighted this movement towards experiential consumption.

At the forefront of this trend is Moroto Ie Co., Ltd., a company that appreciates architecture as a form of cultural value. Their understanding has been to view homes not just as assets but as spaces that embody richness. The collaboration with FRANCK MULLER also emphasizes the philosophy of 'enjoying time', extending it into an everyday setting through architectural design.

The Journey Continues

This upcoming project follows the successful 2024 launch of the “Tsurumaki Residence with FRANCK MULLER”, where the brand's interiors were praised for their incorporation into living spaces. The FRANCK MULLER HOUSE No.01 has taken this collaboration a step further, encompassing both design and architecture under the brand’s supervision. Each facet, from design to structure and materials, has been precisely crafted, making this endeavor a global first of its kind.

Looking forward, there are plans to include this project within a wider 'SUPER LUXURY' series, expanding not only across Japan but potentially onto the global stage, establishing new benchmarks in luxury residences.

Producer Insights

Masahiro Yoshikawa, the residence producer for Moroto Ie, reflects on the project:

“The challenge was to embody FRANCK MULLER's philosophy of enjoying time in architectural form. We aimed to elevate the brand's design through the artistry and craftsmanship of Moroto Ie, culminating in a residence that feels like a cohesive masterpiece.”

Conclusion

With the FRANCK MULLER HOUSE No.01, Moroto Ie Co., Ltd. showcases a bold vision where architectural design meets luxury branding in a spectacular fashion. This collaboration signals a significant evolution in how we perceive luxury living and the experiences therein.

For media inquiries or further information, please contact:

• - Shota Inoue

Moroto Ie Co., Ltd.
Email: [email protected]
Phone: 0594-25-3215

Stay tuned for the unveiling of this architectural marvel that is set to redefine the luxurious residential landscape in Japan and beyond.