#None #rebranding #Flexible Workspace #Preferred Office Network

A New Era for Preferred Office Network

On October 1, 2025, the Preferred Office Network, recognized as the largest owner-led network of flexible workspace providers globally, announced an exciting transformation with its new branding. This change encompasses a refreshed logo, an updated website, and an entire visual and verbal identity revamp that represents the organization’s ongoing evolution.

The timing of this rebranding is significant. As businesses increasingly adopt hybrid work models and adapt to return-to-office strategies, there is a profound demand for flexible work solutions. The Preferred Office Network has positioned itself as a leader capable of meeting the diverse needs of multi-market enterprises with consistent and adaptable offerings.

"Our new brand identity captures the vision of Preferred Office Network as it exists today," explains Michele Penaranda, Vice President of the organization. "We have transcended the traditional view of a network; we now serve as a strategic partner for companies that need adaptable and intelligent workspace solutions. This rebrand reflects that commitment."

Recent accomplishments highlight the organization’s impressive trajectory:

• - Major Client Engagement: A strategic placement spearheaded by JLL provided more than 200 flexible office locations catering to the needs of a Fortune 500 client’s distributed teams.
• - Partnership Expansion: Collaboration with FlexGrade and Syncaroo has emphasized the value of data transparency in the site selection process, enhancing overall client experience.
• - Streamlined Model: The network continues to improve its single-invoice and centralized account management model, which spans over 1,200 trusted locations. Clients benefit from a unified agreement that allows access to all locations within the network.

Moreover, the rebranding aims to significantly improve the digital experience on the network's website, enhancing user interaction while exploring and managing flexible workspace portfolios. This upgrade promises to deliver a more intuitive interface, making it easier for clients to navigate any location and service they might need.

Michele remarks on the unique position of the Preferred Office Network within the flexible office market: "We stand out not just for our scale but rather for the quality and consistency of service provided through our member locations. This rebrand sets the stage for the next exciting chapter in our journey, equipping us to thrive in a rapidly changing work environment."

As the Preferred Office Network looks ahead, it plans to build on its solid foundation by expanding its footprint, integrating new technologies, and further refining the client experience. These enhancements will affirm its standing as the most comprehensive solution for enterprises pursuing workplace flexibility on a broad scale.

The new branding will begin to appear across the network’s web presence, social media channels, and promotional materials in the upcoming weeks. For those interested in exploring the revamped experience, visit preferredofficenetwork.com.

As Preferred Office Network unveils this progressive brand identity, it reinforces its commitment to leading the charge in providing flexible workspace arrangements that cater to the evolving needs of businesses worldwide.