Exciting Gundam Merchandise Pop-Up Event Debuting in Ehime This August!

Gundam enthusiasts, prepare to be thrilled as the much-anticipated THE GUNDAM BASE POP-UP in EHIME event is set to launch at EMI MALL's Emifull Court from August 1 to August 30, 2026. This exciting pop-up will showcase a wide array of Gundam merchandise, including popular plastic models, collectibles, and themed snacks, all designed to immerse fans in the vibrant world of Gundam!

Event Details

Location: Emifull MASAKI, 1st floor, EMI MALL, 850 Tsutsui, Matsukawa-cho, Iyo-gun, Ehime, 791-3120, Japan
Event Duration: August 1 (Saturday) - August 30 (Sunday), 2026
Opening Hours: 10:00 AM - 9:00 PM (last entry at 8:00 PM)
Final Day Hours: Closes at 5:00 PM (last entry at 4:00 PM)
Admission Fee: Free
Organizer: BANDAI SPIRITS
Collaborators: Bandai Namco Filmworks

This pop-up event is not only a feast for die-hard Gundam fans but also a fantastic opportunity for newcomers and tourists to experience the charm of Gundam culture. One of the highlights includes a 2-meter tall Gundam statue on display, providing the perfect backdrop for photos and an immersive experience in this beloved universe.

Fun Experiences to Look Forward To

From August 17 to August 20, attendees aged 6 and older will have the chance to participate in a Gundam Model Building Workshop. This free event encourages creativity and hands-on experience as participants construct their very own Gundam models under expert guidance. Make sure to grab this rare opportunity to engage with fellow fans in a fun and interactive environment!

Participants can also look forward to a variety of unique products, including:

- HG 1/144 Z'gok (SEED FREEDOM Ver.) [Clear Color] - priced at 3,630 yen (tax incl.)
- MGSD Gundam Base Exclusive Wing Gundam Zero EW [Clear Color] - priced at 5,280 yen (tax incl.)
- FULL MECHANICS 1/100 Gundam Base Exclusive Gundam Aerial [Clear Color] - priced at 4,730 yen (tax incl.)
- Shā Azu-nabul Face Mug - priced at 1,760 yen (tax incl.)
- THE GUNDAM BASE Chocolate Crunch - priced at 864 yen (tax incl.)
- THE GUNDAM BASE Chocolate Chip Cookies - priced at 1,512 yen (tax incl.)

All items will be available for a limited time and in limited quantities, so be sure to visit early to secure your favorite collectibles!

Admission Guidelines

To ensure a safe environment due to potential high visitor turnout, entry may be regulated. Visitors are encouraged to check the official event website for updates on crowd management and safety protocols.

For the latest information regarding this exciting event and its offerings, fans can visit the official website at THE GUNDAM BASE POP-UP in EHIME.

Additionally, follow updates on their official X (Twitter) account: @gundambase_t to stay connected and informed!