#Japan #Tokyo #E-Commerce #Gaprise #MarkeZine

Experience-Based E-Commerce at MarkeZine Day 2025

MarkeZine Day 2025: Scheduled for November 11, this event promises to explore the shifting definitions of retail in today's market. Organized by Gaprise, a prominent player in digital business support based in Chiyoda, Tokyo, the seminar titled "Unlocking Memorable E-Commerce: Using Short Videos to Create Lasting Impressions" aims to dissect current ambiguities in retail marketing.

Historically, Japan has anchored its understanding of retail firmly in physical retail. Today, marketeers face the challenge of navigating a landscape where this definition is increasingly blurred. Attendees will tackle questions such as: What customer experiences should retailers prioritize? What exactly is retail media, and how can companies leverage it effectively?

Seminar Details

Gaprise will take the stage between 16:15 and 16:45 to share insights into enhancing E-Commerce lifetime value (LTV) through unique customer experiences curated via video. The art of crafting memorable shopping experiences is essential for encouraging customer loyalty and repeat visits. In this session, Gaprise will discuss how videos can convey pre-purchase reassurance, deliver intricate details not possible through images, and introduce a sense of novelty with every site visit.

In the evolving retail framework, understanding how to effectively engage customers through video is paramount. By tapping into the emotional triggers of consumers, Gaprise aims to illustrate the strategies businesses can adopt to boost re-visitation and purchasing willingness. The discussion will not only cover the practical applications of video marketing but will also reveal crucial tactics for sustainable and efficient video initiatives that yield positive outcomes while minimizing operational burdens.

Meet the Speaker

The session will feature Hazuki Kaneko from Gaprise's UGC & D2C Technology Division. With a background in managing E-Commerce for manufacturers, she now contributes significantly to enhancing conversion rates and sales through UGC marketing tools and short video commerce initiatives. Hazuki's diverse experience spans various sectors, including apparel, food, and cosmetics, allowing her to tailor solutions to meet individual brand needs.

Event Agenda

• - Event Name: MarkeZine Day 2025 Retail
• - Date: November 11, 2025
• - Time: 10:00 - 18:25 (Registration starts at 9:30)
• - Networking Event: Free (Lottery-based) from 18:40 to 20:00
• - Venue: Ochanomizu Sora City Conference Center, Chiyoda, Tokyo
• - Free Registration: Deadline is November 7, at 13:00. Early registration is recommended.

For further details and registration, please visit the official site.

About Gaprise
Established in January 2005 and led by CEO Ryoichi Kai, Gaprise specializes in innovative technology sourcing and consulting, with a keen focus on assisting enterprises navigate the complexities of the E-Commerce landscape. Their commitment to industry leadership is showcased through ongoing partnerships with global SaaS companies and the promotion of diverse technological options tailored to client needs. With the projected growth of the enterprise IT sector in Japan, Gaprise is strategically positioned to enhance client operations with advanced technological solutions.