Bulgari Pop-Up Store
2025-04-15 04:30:26

Bulgari Omotesando Pop-Up Store to Open This April in Tokyo

Discover the Enchantment of Bulgari at Omotesando



On April 23, 2025, Bulgari, the celebrated Roman high jeweler known for its magical colored gemstones, will unveil its exclusive Bulgari Omotesando Pop-Up Store. This limited-time event promises an immersive experience that transports visitors to the heart of Rome, blending ancient traditions with contemporary elegance.

A Journey to Rome


Visiting Bulgari is akin to traveling to Rome itself. The Bulgari Omotesando store embodies the exquisite fusion of the ancient and the modern, echoing the classical themes of ancient Rome within a vibrant and contemporary space. This pop-up invites patrons to explore a realm where history meets innovation.

At the store, guests will be captivated by the stunning display of various jewels that elegantly shimmer, alongside sensual watches designed to adorn the wrist beautifully. Iconic pieces inspired by renowned historical landmarks such as the majestic Coliseum, as well as elements symbolizing rebirth and vitality, such as the snake motif found in the Serpenti collection, will be on prominent display.

Notable Collections


The array of luxury items available at the Bulgari Pop-Up Store includes:
1. B.Zero1 - Inspired by the grandeur of the Coliseum, this collection features sculptural designs symbolizing strength and creativity. It reflects a modern, unisex style that encourages individuality. Notable pieces include the B.Zero1 Rock Necklace (YG x Black Ceramic, ¥4,081,000), B.Zero1 Rock Bracelet (YG, ¥1,650,000), and B.Zero1 Rock Earrings (YG x DIA, ¥1,122,000).
2. Diva’s Dream - Rooted in the artistic heritage of Rome, this collection features fan-shaped motifs that radiate joy. The combination of pink gold and diamonds showcases Bulgari's creativity and craftsmanship. Prices include the Diva’s Dream Necklace (PG x DIA, ¥572,000) and the Diva’s Dream Earrings (PG x DIA, ¥891,000).
3. Serpenti - Inspired by the mystique of snakes, a symbol of wisdom and eternity since ancient times, this collection passionately celebrates life. The Serpenti Seduttori Watch (SS x DIA, Automatic, ¥1,573,000) and Serpenti Tubogas Watch (PG x SS x DIA, Quartz, ¥2,398,000) are exquisite highlights.
4. Octo - A blend of charismatic personality and unique style, the Octo collection is emblematic of Bulgari's watchmaking artistry. Notable timepieces include the Octo Finissimo Watch (Titanium, Automatic, ¥2,486,000).

Event Details


The Bulgari Omotesando Pop-Up Store will be located on the first floor of Omotesando Hills, at 4-12-10 Jingumae, Shibuya, Tokyo. Opening hours are from 11:00 AM to 8:00 PM, with potential variations in opening times.

For inquiries, guests can contact Bulgari Japan at 0120-030-142 or visit their website at Bulgari.

This unique pop-up store is a must-visit for luxury enthusiasts and those captivated by intricate artistry. Don’t miss this exceptional opportunity to experience the enriching beauty of Bulgari in Tokyo!


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Topics Consumer Products & Retail)

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