#Japan #Shinagawa #Amana #Creative Direction #Brand Understanding

Webinar on the Aesthetics of Brand Understanding

On July 29, 2026, Amana Corporation, a leading creative studio based in Shinagawa, Tokyo, will host an engaging webinar titled 'The Reason Behind Beauty - Starting from Brand Understanding to Art Direction.' This event aims to delve into the intricate relationship between aesthetics in creative work and the underlying principles of brand comprehension.

Understanding Beauty in Creativity

What makes a piece of creative work beautiful? Many might instinctively think that beauty stems from a keen sense of aesthetics or a refined taste. However, the truth is much deeper and more complex. During this webinar, participants will explore the concept of 'form follows function,' examining how a solid understanding of a brand's identity, competition, and end-users can lead to the creation of truly beautiful and impactful creative solutions.

As it’s often said, the best creative work is not merely visually appealing but also thoughtfully designed, resonating with its audience on multiple levels. The discussion will emphasize the importance of retaining only what is necessary, stripping away excess elements to reveal the essence of beauty in design.

Emphasizing the Importance of Change

Further enriching the conversation will be the perspective of 'change.' The creative landscape is perpetually evolving, and understanding how to adapt and innovate in response to these changes is vital for any creative professional. Participants will be encouraged to engage in a dialogue around what it means to create emotional and memorable experiences through branding and design.

Insights from an Expert

Leading the session will be Yuta Tokumasu, a talented art director at Amana. With years of experience, Tokumasu specializes in developing creative concepts anchored in both functional and psychological values. He extensively supports clients with everything from logo designs to comprehensive visual identity systems, ensuring that their branding resonates and engages audiences effectively.

This webinar is particularly beneficial for:

• - Professionals in PR and Marketing roles
• - Individuals involved in Brand Communication strategies
• - Those exploring the responsibilities and challenges of an Art Director

Event Details

• - Date: July 29, 2026
• - Time: 12:00 PM - 12:50 PM (JST)
• - Capacity: 100 participants
• - Cost: Free
• - Registration Link: Sign Up Here
• - Contact:

Phone: 03-3740-4011
Email: [email protected]

About Amana Corporation

Founded in 1979, Amana Corporation began as a production company for advertising photography. Over the years, it has transformed into one of Japan's largest creative studios, producing a diverse range of visual content such as stills, TV commercials, web videos, and CG works. Their extensive portfolio includes an impressive 10,000 projects annually, applying accumulated knowledge to drive transformative communication for client companies.

Additionally, Amana has developed proprietary solutions to elevate brand initiatives and support clients with their digital transformation (DX) efforts. This commitment to enhancing corporate values through creativity has made them a key player in the visual communication sector.

Company Overview

• - President: Takaaki Kaneko
• - Location: 2-2-43 Higashi-Shinagawa, Shinagawa, Tokyo
• - Established: April 1979
• - Capital: ¥100 million
• - Employees: 520 (consolidated, as of January 1, 2026)
• - Business Focus: Visual communication, brand design, strategy formulation, content marketing, web development, and various promotional initiatives.
• - Official Website: Amana