#Netherlands #Amsterdam #Financial Technology #Adyen #Partner Program

Adyen's Expanded Global Partner Program

Adyen, a leading global financial technology platform, has announced the launch of its expanded global partner program. This initiative is designed to enhance Adyen's network of over 1,000 partner companies and foster greater collaboration to drive customer success worldwide.

The expanded partner program reflects Adyen's recognition of the pivotal role that partners play in its ecosystem. With a focus on mutual growth and shared success, the program offers tailored cooperation models tailored to various partner types, including technology partners, consulting firms, and system integrators. This strategy ensures that partnerships are optimized for maximum effectiveness.

Key Features of the Adyen Partner Program

1. Progressive Recognition Structure: The program introduces a tiered recognition system where partners are acknowledged based on their commitment, expertise, and impact. This tiered system highlights those who excel in integrated services and professional offerings. As partners ascend to higher tiers, they unlock increasingly valuable benefits, including enhanced technical support, dedicated partner management, exclusive access to product roadmaps, leadership roundtables, and comprehensive marketing assistance from Adyen.

2. Customized Resources and Support: Adyen understands that partners have differing needs. Therefore, the program provides a wealth of tailored resources, including extensive training and certification programs designed to deepen partner knowledge about Adyen's platform and solutions. Partners will also access customized technical documentation and testing environments through a dedicated partner portal, equipping them to recommend and implement suitable solutions for merchants effectively.

3. Co-Marketing and Sales Support: A significant aspect of the enhanced program is its focus on joint go-to-market initiatives. Partners will enjoy co-marketing opportunities, including priority placement in Adyen's partner directory, access to certified badges, and chances to contribute to collaborative customer announcements, case studies, and thought leadership content. Partners at the highest tiers will also gain dedicated marketing support and marketing development funds (MDF) to foster joint campaigns and programs.

4. Growth-Oriented Incentives: Adyen is committed to ensuring the long-term success of its partners. The program features attractive growth-oriented incentives, including a referral program that rewards partners for introducing new clients or sales leads to Adyen. Technology partners may also benefit from a revenue-sharing model based on merchants' transaction volumes. Additionally, service partners could qualify for implementation funding to facilitate smoother customer onboarding.

How to Get Involved

Existing partners are encouraged to log into the Adyen Partner Portal to review the new program details and activate access to enhanced benefits. New partners interested in joining the Adyen ecosystem can visit the partner page to learn more and apply. For further insights, additional information can be found through Adyen's blog.

About Adyen

Adyen (AMS: ADYEN) is the chosen financial technology platform for prominent companies. By providing end-to-end payment capabilities, data-driven insights, and financial products within a single global solution, Adyen enables businesses to achieve their objectives more efficiently. With a worldwide presence, Adyen collaborates with industry leaders such as Meta, Uber, HM, eBay, and Microsoft.