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US Small and Midsize Businesses Embrace AI for Global Ambitions

In a rapidly evolving global market, small and medium-sized businesses (SMBs) in the United States are increasingly turning to artificial intelligence (AI) to help them achieve international growth. According to new insights from ASUS, a leader in innovative technology, more than half (56.9%) of US SMBs are currently adopting AI and advanced technological tools to navigate the complexities of cross-border operations. This strategic utilization of AI enables these businesses to effectively address various challenges such as language barriers, cultural nuances, and logistical hurdles.

While pursuing global opportunities, SMBs are adopting a cautious approach. The ASUS 2025 Future of SMB Report reveals that only 19.6% of these businesses are willing to take significant risks in their expansion initiatives. Instead, the majority are opting for a sustainable approach, prioritizing gradual, technology-supported scaling over impulsive decisions.

The Importance of Global Connectivity

A significant 74.5% of US SMBs acknowledge the essential role of global connectivity in broadening their customer reach and overall business growth. This reliance on innovative tech tools such as AI-driven analytics and predictive modeling demonstrates a clear trend: businesses are now focusing on intelligent forecasting to enhance their strategic approach. This focus allows them to confidently navigate potential cross-cultural disruptions and complex global scenarios.

The shift in relationship-building strategies is also noteworthy. The same report shows that 62.8% of SMBs prefer establishing long-term, strategic partnerships over merely engaging new vendors. This transition signifies their commitment to building resilient operations that can withstand the pressures of international markets.

Benjamin Yeh, President of ASUS Computer International, points out that today's SMBs recognize that sustainable global growth necessitates tools that alleviate complexity. ASUS's offerings cater specifically to these needs by enhancing productivity, simplifying cross-border collaboration, and enabling secure and confident expansion. For instance, features from the ASUS ExpertBook Series such as live-translated subtitles help mitigate language barriers and improve understanding across teams in different time zones. Moreover, AI-generated meeting summaries ensure all participants are on the same page, thus boosting efficiency and reducing friction during the expansion process.

AI Solutions and Business Benefits

ASUS's business solutions are designed to yield tangible benefits for SMBs looking to enhance their global presence. By integrating AI technologies, these tools facilitate smoother communication in multilingual settings, accelerate project timelines for international endeavors, and reinforce security measures for remote teams.

The ASUS Expert Series serves as a perfect example of how to merge technology with practical solutions. These innovative devices come equipped with smart collaboration tools and reliable long-term support to ensure businesses can thrive on an international scale.

As SMBs continue to adjust their approach to achieving global ambitions, AI's role in simplifying and streamlining their operations cannot be overstated. For businesses looking to expand their footprint beyond borders, leveraging AI and strategic planning is not just advantageous; it is essential.

For further exploration of how ASUS can empower your business's global aspirations, you can visit the ASUS Business site or reach out to your local ASUS representative.

About ASUS

ASUS has established itself as a frontrunner in the global technology landscape by providing innovative devices, components, and solutions aimed at enhancing user experiences worldwide. With a robust team of 5,000 research and development professionals, ASUS is renowned for continuously pushing the boundaries of technology. Recognized as one of Fortune's Most Admired Companies, ASUS is also dedicated to transitioning towards a circular economy by creating a sustainable supply chain that offers shared value to everyone.