#Italy #Eyewear #Under Armour #Safilo Group #Padua

Safilo and Under Armour Renew Partnership for Innovative Eyewear

Safilo Group, a prominent player in the eyewear industry, recently announced the renewal of their global licensing agreement with Under Armour, a leader in performance athletic apparel. This renewed partnership will extend until 2031 and aims to deliver a diverse range of innovative eyewear options, including both sunglasses and prescription glasses.

An Exciting Collaboration

The partnership, which originally commenced in 2020, has proven successful, and both companies are eager to continue their collaboration. Safilo is known for its design, manufacturing, and distribution expertise in the eyewear sector, while Under Armour has made a name for itself in athletic performance apparel. According to Vladimiro Baldin, Chief Licensed Brand Global Product Officer at Safilo Group, “We are enthusiastic about extending our successful partnership. Their vision of innovation, quality, and performance matches our strategy perfectly.”

Under the terms of the renewed agreement, the two companies will focus on producing high-quality, lightweight eyewear that enhances performance for athletes. These designs will not only prioritize comfort and fit but also aim to offer improved visibility, crucial for performance in competitive sports.

Focus on Innovation and Design

Both Safilo and Under Armour are committed to pushing the envelope regarding eyewear technology. “As Under Armour works to infuse the best of design and innovation across our product categories, we look forward to continuing to partner with Safilo on high-quality eyewear,” mentioned Yassine Saidi, Chief Product Officer of Under Armour. The collaboration focuses on creating eyewear that supports athletes in various environments, ensuring they look good while performing at their best.

Safilo's extensive experience in eyewear, accumulated over its 90 years of operation, will enhance this partnership. The company utilizes a data-driven approach to innovate beyond traditional eyewear boundaries, integrating Italian design with technological advancements. This creates a seamless customer experience in both retail and digital spaces.

Safilo’s Global Reach

Safilo Group does not only focus on manufacturing but also achieves a global market presence. The company actively monitors the entire production and supply chain, ensuring each eyewear meets high standards. To this end, Safilo has designed five prestigious design studios located in Padua, Milan, New York, Hong Kong, and Portland, which guarantee every product fits perfectly to consumer needs.

This partnership is particularly beneficial for both brands as Under Armour's product offerings continue to expand globally, especially in North America. With Safilo's established distribution network, they can reach an impressive total of around 100,000 selected points of sale worldwide, complementing their traditional wholesale distribution with direct-to-consumer sales strategies.

The Future of Eyewear

The renewal of this licensing agreement is a significant step for both companies, signifying their mutual commitment to strategic growth. Consumers and athletes can look forward to a range of eyewear designed with cutting-edge technology and thoughtful design, promising top-notch performance and style.

In conclusion, the Safilo and Under Armour partnership represents a perfect synergy between fashion and function. As they continue to innovate together, the future of sports eyewear looks bright, ensuring that athletes are equipped with the best tools to enhance their performance while keeping style at the forefront.

About Safilo Group

Founded over 90 years ago, Safilo Group is a leader in the design, manufacturing, and distribution of eyewear products worldwide. The company prides itself on its commitment to innovation, quality, and sustainability.

About Under Armour

Under Armour, Inc. is renowned for its cutting-edge sportswear that empowers athletes to perform at the highest level. The company's mission is to make athletes better through innovative products and experiences.