#Japan #Tokyo #KOSE #Kiko Kitagawa #Glow Powder

Kose's Latest Offering: The "Melty Serum Glow Powder"

On August 7, 2025, Kose Corporation, headquartered in Tokyo, Japan, will premiere a new web commercial featuring the brand's muse, Kiko Kitagawa, endorsing their latest product, the "Melty Serum Glow Powder." This innovative powder foundation, set to hit the shelves on August 21, 2025, introduces a new manufacturing technique that incorporates a high-concentration beauty serum, marking a significant advancement in makeup solutions.

The new web commercial aims to highlight the product's unique ability to provide a luminous finish akin to that of liquid foundation combined with face powder. Kiko Kitagawa exemplifies this perfect glow with her radiant skin in the advertisement. For the first time in the history of Kose, each powder particle in the "Melty Serum Glow Powder" is coated with a high-concentration serum, ensuring a smooth application that feels feather-light on the skin. This powder is designed to avoid the usual powdered feel, providing a soft, smooth application that delivers an elegant shine while effectively covering imperfections.

The brand's promotional campaign centers around the tagline "Shine Doke Powder", emphasizing its capabilities to provide a natural cover with a silky finish. Kiko's interview also sheds light on vital summer makeup tips she has practiced over her 20-plus years as an actress, especially her approach to UV care. Kiko enthusiastically states how she wants everyone to try this product, emphasizing its accessibility for anyone who is often too busy to spend time on makeup routines. Moreover, she expresses surprise at the product's innovative texture, stating, "It's a whole new feeling!"

New Web Commercial Details

• - Title: "Melty Serum Glow Powder" (15 seconds)
• - Release Date: August 7, 2025
• - YouTube Links: Main Commercial, Interview
• - Feature: Kiko Kitagawa

Interview Highlights:

Kiko reveals her impressions of the "Shine Doke Powder":

• - "It’s a completely different sensation compared to traditional powder foundations; it melts into the skin almost instantly."
• - On the product's texture: "It's light and doesn’t feel layered, and yet it still covers my pores effectively; how amazing is that!"
• - Kiko recommends it for everyone, especially for those busy with work and personal life, expressing that it’s simple and very light, easing the apprehension associated with applying makeup for those who feel uncomfortable with it.
• - As for summer makeup this season, Kiko emphasizes the importance of UV protection, stating, "Since I started working, I've made it my mission not to get sunburned. This product makes achieving a finished look so easy, especially in the summertime; it’s definitely my go-to for flawless skin!"

Product Overview

The "Melty Serum Glow Powder" promises to deliver:

• - A sophisticated glow that mimics the look of a finely applied combination of liquid foundation and face powder.
• - A unique coating process using high-concentration beauty serum, enhancing the quality of the powder.
• - Long-lasting results with a soft, skin-like finish, addressing common issues like sweat and shine, making it practical for daily wear.

The product will be available in seven shades, suitable for various skin types, and will retail in a compact as a refill set.

About Kose

Founded in 2011, Kose aims to provide comprehensive makeup solutions, embracing diversity and individuality through their brand philosophy. Following a recent rebranding, the company promises to stay attuned to evolving beauty standards while enhancing users' unique styles. More information about Kose can be found on the official website, as well as on their social media pages on Instagram and X.