Lexar Partners with Argentina Football Team to Preserve Champion Moments

Lexar and the Argentina National Football Team Unite to Capture Champion Moments

In an exciting stride toward celebrating sporting excellence, Lexar, a global leader in memory and storage solutions, has announced its official partnership with the Argentina National Football Team. This collaboration marks a significant moment as Lexar becomes the team's global storage partner, emphasizing its dedication to preserving the pivotal moments of the sport.

The link between Lexar and the AFA (Argentine Football Association) is founded upon shared values of leadership, professionalism, and a relentless pursuit of excellence. Leandro Petersen, Marketing Director at AFA, articulated this commitment by stating, "Lexar's three-decade legacy of reliable storage positions it as the ideal partner for creators, professionals, and fans who document and celebrate our sport across the globe."

For over a century, the Argentina National Football Team has continually excelled at breaking barriers and reshaping global football culture, representing the spirit of champions. Lexar mirrors this legacy through its consistent innovation in storage solutions, showcasing groundbreaking technologies such as the world’s first all-metal SD card and the first industry 1 TB microSD Express card. These advancements not only reflect reliability but also an extreme performance that protects every crucial moment.

As Argentina sets out to further establish its dominance in world football, boasting three World Cup titles, Lexar is preparing for a future defined by next-generation storage solutions. These innovations are specifically designed to meet the workflow needs of professional content creators, immersive gaming experiences, and the evolving expectations of fans who wish to capture and preserve their football memories.

A significant highlight of this collaboration will be the launch of co-branded editions of Lexar’s portable SSDs, such as the Lexar Air and Lexar SL500, expected to hit shelves in the first half of 2026. These special editions provide fans with a convenient and meaningful way to securely store and transport their personal football memories.

Beyond these shared branding initiatives, Lexar’s comprehensive product lineup reflects its leadership across several sectors: professional imaging, high-performance SSDs, and consumer memory solutions. Each product category is geared toward empowering creators, gamers, and everyday users around the globe. This diverse portfolio supports the football community in three key applications:

1. Professional Sports Imaging: Leveraging Lexar’s world-leading professional imaging portfolio, represented by the Lexar Professional DIAMOND CFexpress 4.0 Type B card, essential for high-speed, high-resolution sports coverage.

2. Cutting-edge Gaming Performance: Backed by Lexar's robust SSD and DRAM technology, including the new Lexar PLAY X PCIe 4.0 NVMe SSD, which promises quick loading times and a seamless gaming experience on consoles, gaming PCs, and portable devices.

3. Everyday Fan Storage: Providing reliable solutions for casual users, Lexar’s portable storage line includes the Lexar Professional Go SSD, compatible with Apple ProRes 4K recording and offer wireless capabilities to securely store photos, videos, and match day memories.

Together, these solutions embody the shared ambition of excellence and encapsulate the spirit of champions. By uniting the legacy of the Argentina National Football Team with Lexar's expertise, the partnership aims to empower creators, athletes, and fans alike to capture and treasure the significant moments that resonate in the world of football.

About Lexar

Founded in California in 1996, Lexar has spent the past 30 years developing reliable and high-performance memory solutions. It currently operates over 100,000 sales channels across six continents, serving over 100 million users in more than 70 countries. Lexar's award-winning portfolio — ranging from memory cards and SSDs to DRAM and mobile storage options — continues to empower creators, professionals, and casual users worldwide. For further information, visit lexar.com and follow us on Instagram, Facebook, X, YouTube, and LinkedIn.