Hagerty Welcomes Marc Burns as New Senior Vice President of Brand and Marketing

Hagerty Appoints Marc Burns as Senior Vice President of Brand and Marketing



Hagerty, Inc., a key player in the automotive world and a leading provider of specialty vehicle insurance, has made headlines by announcing the appointment of Marc Burns as its new Senior Vice President of Brand and Marketing, effective July 14, 2025. This newly created position reflects the company's commitment to strengthening its brand presence and enhancing customer engagement.

In this pivotal role, Burns will focus on integrating and elevating the Hagerty brand experience across all member touchpoints. His responsibilities include unifying brand strategies and member engagement initiatives in a bid to enhance the brand's reputation and deliver high-impact marketing results. A clearly defined objective is to double the number of policies in force by 2030, a challenge that Burns is well-equipped to handle given his extensive background in brand and marketing management.

McKeel Hagerty, the CEO and Chairman of Hagerty, expressed enthusiasm about Burns joining the team. He recognized Burns for over twenty years of experience in branding, marketing, and advertising, stating, "His ability to blend media and creative across paid, owned, and earned channels will help us drive greater efficiency and deeper engagement as we grow our membership and serve our passionate community of car lovers."

Before transitioning to Hagerty, Burns held the position of Vice President of Marketing, Advertising, and Social Media at AT&T, where he played a crucial role in reshaping the business’s brand strategy. His innovative approach led to significant marketing initiatives that showcased his ability to connect with diverse audiences effectively. Additionally, his experience includes senior leadership roles at renowned advertising agencies such as BBDO and Leo Burnett, collaborating with iconic brands like Wells Fargo, Subaru, Mattel, and McDonald's.

Reflecting on his new role, Burns remarked, "Hagerty is a marketer's dream — a company that knows exactly who it is, who it serves, and why it matters. It's rare to find a brand so deeply connected to its community. I'm excited to join this extraordinary team and help drive the next chapter of growth."

Hagerty, Inc. is committed to preserving the joy of driving and nurturing the car culture for future generations. The company has become a leading name in specialty vehicle insurance while offering automotive valuation data, live and digital auction services, and community events designed for an audience that loves cars. The Hagerty Drivers Club, boasting over 890,000 members, underscores the company’s dedication to fostering a vibrant community for automotive enthusiasts.

With Burns at the helm of brand and marketing initiatives, Hagerty looks poised for a new era of growth and deeper connections with its members. The automotive industry is evolving, and Hagerty aims to remain at the forefront, serving the unique needs and passions of car lovers across North America and beyond.

For more information about Hagerty, please visit www.hagerty.com or connect with them on social media platforms including Facebook, Instagram, Twitter, and LinkedIn.

Forward-Looking Statements


This article contains forward-looking statements pertaining to Hagerty's business outlook and strategies. Due to inherent risks and uncertainties, actual results may vary significantly. Interested parties can find more details in Hagerty’s filings with the U.S. Securities and Exchange Commission.

Topics Consumer Products & Retail)

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