FESA and Athena Hepburn Join Forces to Innovate Equestrian Sport

FESA Announces Exciting Collaboration with Athena Hepburn

The Future of Equestrian Sport Alliance, commonly known as FESA, has recently declared a strategic collaboration with international dressage rider, Athena Hepburn. This partnership stands at the forefront of equestrian innovation, emphasizing the importance of animal welfare and sustainable performance amidst modern challenges.

Athena Hepburn, renowned for her remarkable prowess in dressage, has gained substantial recognition in competitive circles. She has external accolades, including winning the King's Cup in the Grand Prix U25 and being crowned the 2025 Grand Prix champion in Madrid. Beyond her talents, she's the granddaughter of the legendary actress Audrey Hepburn, embodying a blend of cultural heritage and modern athleticism.

With a solid foundation in natural horsemanship and specializing in the Parelli method, Athena has undergone rigorous training under the guidance of esteemed professionals like Luis Lucio and Juan Matute. This background allows her to foster strong, harmonious relationships with horses through an understanding of behavioral psychology and effective communication techniques. Athena's fluency in English, Spanish, Italian, and German further enhances her ability to collaborate across diverse environments.

In line with its mission, FESA aims to protect and secure the future of equestrian sports while addressing urgent issues such as animal welfare and societal expectations. This newly formed partnership is a significant step towards realizing these goals. Athena Hepburn is set to contribute meaningfully to FESA's initiatives grounded in high-performance sports and equine welfare within a collaborative framework. FESA's mission is deeply rooted in creating a sustainable sporting landscape that honors both athletes and animals alike.

FESA also emphasizes a shared responsibility in the sport, promoting collective action that enriches the future of equestrianism. In the words of FESA representatives, "Athena embodies the spirit of FESA — an athlete who is committed, credible, and deeply connected to the realities of the sport." Athene commented on her collaboration with FESA by stating, "I am delighted to collaborate with FESA at this pivotal moment for our sport. Contributing to a collective action in support of the future of equestrian sport and equine welfare is both a responsibility and a privilege and complements my professional life."

In summary, the collaboration between FESA and Athena Hepburn serves not only to enhance competitive standards but also to advocate for the ethical treatment of equine partners in sport. Together, they aim to pave the way for a prosperous future in equestrian disciplines, helping to ensure that the bonds between horse and rider are grounded in respect and understanding. Through this partnership, they are genuinely looking to redefine what it means to excel in equestrian sport, ensuring it is sustainable and ethically sound for generations to come.

The Future of Equestrian Sport Alliance, based in Geneva, continues to rally support from athletes, federations, scientists, and academic institutions worldwide in its commitment to elevate equestrian sport's economic, social, and ethical sustainability. This collaboration with Athena Hepburn represents a significant leap towards those ambitious goals.