Sales & Social Media
2025-06-26 03:55:08

Over 80% of Sales Professionals Leverage Social Media for Client Connections

In a recent study conducted by Kenbisha Co., Ltd., based in Osaka, insights into the networking methods of sales professionals across various generations were explored. The survey focused on individuals in their 20s, 30s, and 40s, aiming to analyze the emerging trends in business networking and the use of social media.

Networking Methods: A Blend of Tradition and Digital


Networking is crucial for sales professionals. Traditionally, methods like personal introductions and attending networking events or trade shows have dominated. However, the survey results show a shift towards the utilization of social media platforms, particularly among younger generations. About 30.1% of respondents stated they actively use social media in their networking efforts, indicating a significant trend in collaborating with digital channels.

The survey revealed that for 59.9% of participants, personal introductions from acquaintances or business contacts were the most common networking method, followed closely by participation in networking events (53.4%). Despite the dominance of offline methods, the notable percentage using social media indicates a dual approach in networking strategies, depending on the target audience and industry specifics.

Benefits of Expanding Networks


Participants were also asked about the advantages of expanding their professional networks. An overwhelming 53.1% believe that networking leads to new business opportunities, while 50.7% pointed out that it helps them gain more reliable partners and clients. Furthermore, 41.1% acknowledged that networking enhances their understanding and insights about the industry. These responses underline a clear trend where sales professionals prioritize practical benefits, such as sales and business opportunities, when it comes to developing their networks.

The Shift Towards Digital Networking


When asked about the future of networking, 44.9% of respondents indicated a belief that digital networking via social media and online tools would become the standard method, surpassing physical gatherings like trade shows (43.4%). This indicates a projected shift in the approach towards building professional connections, favoring more flexible and accessible means of engagement.

The survey also highlighted that the effectiveness of social media in generating business leads is evident, with approximately 80% of respondents in their 20s and 30s reporting regular use of platforms like Instagram, X (formerly Twitter), and Facebook for professional interactions. Conversely, a generational gap was visible, as only about 60% of individuals in their 40s actively engaged with social media for work-related purposes. This divergence illustrates varying levels of comfort and familiarity with social media tools across different age groups.

Real Experiences: Social Media to Business Leads


Among those who reported regular use of social media, a striking 80.6% stated they have secured business leads via these platforms. This statistic emphasizes not just the relevance but also the tangible benefits social media can provide for sales professionals. Noteworthy success stories from participants include projects initiated through social media outreach, highlighting that social media is not merely an information-sharing platform but a critical avenue for establishing business relationships and closing deals.

The Importance of Digital Business Cards


Linked to the study's insights, there is an increasing interest in the integration of business cards with social media. In the study, around 80% of sales professionals expressed a desire to use services that enable them to link their business cards with their social media accounts, indicating a growing trend towards digital networking tools. This reflects the evolving nature of business interactions, where traditional business cards serve as bridges to digital engagement.

Conclusion: Redefining Networking in Sales


The findings from Kenbisha's survey present a clear picture of the evolving landscape of professional networking in sales. Despite the longstanding preference for face-to-face interactions, younger sales professionals are successfully incorporating social media into their strategies. This evolution drives home the necessity for businesses to adapt to new communication tools and methods for engagement.

As the business environment continues to merge the physical and digital realms, the focus is shifting toward enhancing connectivity and relationship-building through innovative approaches. This transformation may very well be the turning point, where sales professionals are not just seen as sellers but as relationship experts navigating the dynamic interplay of networking and digital communication effectively.

For more insights on how to enhance your networking experience, Kenbisha Co., Ltd. also offers digital business cards through their product 'nearby' that facilitates seamless information sharing. For more details, visit their website or reach out for further information.

More about 'nearby':


'Nearby' is a digital business card service that simplifies the process of sharing your contact information.


画像1

画像2

画像3

画像4

画像5

画像6

画像7

画像8

画像9

画像10

Topics Business Technology)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.