BoldHue's Revolutionary Starter Kit Recognized by TIME as One of 2025's Best Inventions

BoldHue has made waves in the beauty-tech arena with its remarkable innovation, the BoldHue Starter Kit, which has proudly earned a spot on TIME's Best Inventions of 2025. This recognition highlights the company's commitment to redefining beauty for all individuals through cutting-edge technology.

Founded by Rachel Wilson, a seasoned entrepreneur, and Karin Layton, a former engineer and artist, BoldHue aims to tackle a common struggle faced by many: finding the perfect foundation shade. Traditionally, beauty brands have been limited by their inability to cater to the vast spectrum of skin tones. However, BoldHue takes a giant leap forward with its pioneering at-home smart device. This device can scan your skin and generate millions of customized foundation shades in just one minute, providing an innovative solution for those who have long felt overlooked in the beauty industry.

Launched on February 27, 2025, the BoldHue Starter Kit has been referred to as “the Keurig for makeup.” It processes a personalized foundation formula on demand, revolutionizing the makeup experience for consumers everywhere. The device is designed to be as aesthetically pleasing as functional, fitting elegantly on any vanity. Its sleek design, reminiscent of a standard Stanley water bottle, ensures that it doesn't just work great but looks great too.

In a statement about the recognition, Rachel Wilson expressed her gratitude, stating, “We are honored to be recognized among TIME's Best Inventions of 2025. Our mission has always been to redefine what's possible in beauty by creating technology that celebrates every unique skin tone. This recognition reinforces that inclusivity and innovation can, and should, go hand-in-hand.”

A Mission Rooted in Inclusivity

The journey to create BoldHue’s Starter Kit took five years of research and development. Wilson's extensive background in sales and product marketing paired with Layton's expertise in color theory and engineering resulted in a game-changing product that aims to help users find their ideal foundation shade effortlessly.

The duo recognized the universal problem of shade matching early on. By blending their respective skills, they crafted a solution that transcends traditional makeup limitations, allowing for enhanced personalization.

This year marks a historic milestone in the TIME Best Inventions history, as the list encompasses 300 groundbreaking innovations across sectors, including beauty, technology, health, and sustainability. Such remarkable inclusivity underscores the dynamic landscape of invention today.

The full TIME Best Inventions list can be accessed at TIME.com.

Embracing the Future of Beauty

As we move forward, BoldHue is poised to disrupt the beauty industry further. Its innovative spirit and dedication to inclusivity resonate with consumers who seek personalized solutions that understand and celebrate diversity. These innovations point to a future where technology and beauty seamlessly intertwine, making beauty accessible to everyone, regardless of their unique skin tones.

In a market where traditional makeup lines often overlook the vast spectrum of human diversity, BoldHue emerges as a beacon of innovation, leading the charge for a more inclusive future. With accolades such as TIME's recognition, there is no telling how this technology could redefine beauty standards globally and reshape consumer experiences in the coming years.

About BoldHue

BoldHue stands at the forefront of beauty and technology, introducing the world's first at-home device that can scan skin and personalize foundation solutions for diverse skin tones. Co-founded by two passionate leaders, the company aims to democratize beauty by providing tailored solutions that empower consumers to make choices that celebrate their individuality. The journey of BoldHue is just beginning, and with continued focus on innovation and inclusiveness, the brand is set to leave its mark on the beauty industry.