Geotab Unveils New GO and GO Anywhere Asset Tracking Solutions at Geotab Connect Europe

Geotab Launches Innovative Tracking Solutions for Fleet Management

Introduction

At the recent Geotab Connect Europe event held in Barcelona on May 19, 2026, Geotab, a global leader in vehicle and equipment connectivity solutions, unveiled its new product lines: the GO® devices and the GO Anywhere™ asset trackers. This marks a significant advancement in fleet management technology, enabling better oversight of field equipment beyond just vehicles.

The Current Market Landscape

The timing of this launch couldn't be more crucial. Since January 2026, the price of diesel in Europe has surged by over 30%, now exceeding €2 per liter in several regions. Additionally, equipment theft represents an annual loss of approximately €1.5 billion in Europe, particularly affecting the construction and rental sectors. In this challenging landscape, fleet managers must rely on accurate data to make informed operational decisions, and Geotab’s latest offerings are designed to provide that precision.

The GO Product Line

The GO family comprises the GO® and GO Plus™ devices that integrate seamlessly with Geotab's intelligent platform, ensuring reliable data transmission. The GO device features native Bluetooth® connectivity, supporting driver applications without needing extra hardware. Furthermore, it includes advanced data point management capabilities, enabling tracking of specific indicators such as Power Take-Off (PTO) information and critical sabotage alerts powered by a supercapacitor that notifies managers immediately if the device is disconnected.

On the other hand, the GO Plus device is tailored for more complex operations, equipped with expansive satellite connectivity for low network coverage areas, an integrated Wi-Fi hotspot for onboard tablets, and a native Wi-Fi client mode that streamlines data uploads back to the warehouse. It also boasts a dedicated internal battery, preserving five seconds of high-resolution data in the event of a collision for insurance and liability management purposes. Additionally, both devices are compatible with Geotab's AI assistant, Geotab Ace®, which transforms vehicle data into actionable insights for fleet managers.

Introducing GO Anywhere

The GO Anywhere product line enhances visibility into trailers, equipment, and other tools associated with vehicles. It is specifically designed for unpowered assets like trailers and non-motorized equipment. With a battery life of up to ten years, it provides hourly location updates without necessitating frequent maintenance. The high-frequency mode can be activated on-demand to facilitate faster tracking and recovery in the event of theft.

The GO Anywhere Plus™ combines wired power for real-time location tracking with a field-replaceable backup battery, ensuring continuous data visibility even in the most complex operational environments. This solution is invaluable for logistics operators managing cross-border trailer fleets or construction companies supervising heavy equipment across multiple sites, providing essential data to optimize asset utilization and minimize downtime.

Moreover, the Small Asset Tracking solution utilizes Bluetooth® Low Energy (BLE) tags, enabling companies to track portable tools and equipment prone to losses. This system monitors these tools via nearby connected assets and triggers geolocation alerts when equipment is moved or forgotten.

Enhanced Integration and Future Outlook

All these solutions will integrate into the MyGeotab platform, offering unified visibility across the entire fleet. Edward Kulperger, Geotab's SVP EMEA, emphasized that fleets are confronted with rising costs and tighter margins, citing that the GO device range directly addresses these challenges with ready-to-use functionalities without the need for additional installations or complex configurations.

This launch is anticipated to take place in Europe by the end of 2026, following its North American rollout in February. This represents a crucial step towards consolidating the fragmented hardware ecosystems that many fleets currently depend on, replacing multiple vendors with a single, AI-driven data platform.

Conclusion

For more information on the GO device line and GO Anywhere, visit: Geotab GO Devices and GO Anywhere. With a commitment to making the world of movement safer, more efficient, and sustainable, Geotab continues to be at the forefront of connected operations and fleet management solutions.