#Japan #Kyoto #Wacoal #Konan Women's University #Girdles

Wacoal Launches New Girdles with Student Designs

In an innovative collaboration, Wacoal, a renowned lingerie brand based in Kyoto, has partnered with Konan Women's University located in Kobe to create a unique line of girdles. This initiative, conducted through the university's Department of Human Science, allows students to immerse themselves in the design process, ensuring that the final products resonate with their peers.

Starting on August 14, 2025, Wacoal will launch the new girdles on their official website, followed by availability in stores and other e-commerce platforms starting August 28. This project aims to increase awareness and interest in girdles among younger consumers, a demographic that may not yet be familiar with the product through a hands-on approach and real-life fittings.

The project took off in May 2024 when students who had never worn girdles were introduced to the product. They engaged in fitting sessions, gaining an appreciation for the benefits girdles can offer. With insights gained from these sessions, students shared their preferred styles through a design board, which Wacoal's designers used as a reference. From the suggestions presented, students took the lead in selecting the final designs.

The featured Body Shape Girdle (Model: GRC424, Color: OB) showcases a stylish design that incorporates a modern monochromatic ribbon pattern, reflecting current trends favored by students, especially the ballet-core aesthetic. In addition, the Body Support Pants (Model: GRC630, Color: SX) utilizes a soft pastel sax color, which was chosen based on student preferences for pastel undergarments. The final products are not just garments; they encapsulate student voices and preferences, crafted into fashionable items that appeal to their age group.

In addition to the design process, students participated in discussions aimed at enhancing e-commerce sales strategies. They brainstormed catchy phrases and keywords that would resonate with potential buyers. For instance, phrases such as, “Beauty that comforts, beauty that shapes. Which one do you choose?” will be incorporated into the product pages on the Wacoal website to drive engagement.

Key Features of the Collaboration

• - Student Involvement: The project emphasizes cooperation, allowing students to directly influence the design and marketing approach.
• - Unique Designs: The girdles reflect styles and colors favored by students, staying aligned with contemporary preferences.
• - Marketing Strategies: Engaging students in discussions about marketing keywords lends authenticity and drives interest in the products.

Feedback from participating students has indicated a positive shift in perceptions about girdles. Many expressed excitement about working on actual sales strategies and acknowledged that this experience shifted their views on the importance of lingerie. They emphasized wanting to share these products with a broader audience.

Product Overview

Body Shape Girdle (Skin Lift)

• - Model: GRC424
• - Available Sizes: 58S, 64M, 70M, 76L, 82L, 90LL, 98LL (Depending on color)
• - Color Options: OB (Collaboration Color), BE, BL, GB, PO, TU
• - Retail Price: Starting at 6,380 yen (including tax)

This girdle is touted for its soft touch and non-slip properties thanks to the ultra-fine NANO Tape, designed to lift and support the lower body while maintaining a streamlined silhouette. The high rise aims for a fitted look with an emphasis on comfort. Direct wear is encouraged to maximize the lifting effect.

Body Support Pants (Lacy Type)

• - Model: GRC630
• - Available Sizes: S, M, L, LL, 3L (Depending on color)
• - Color Options: SX (Collaboration Color), BL, IV, LG, PI, PU
• - Retail Price: Starting at 3,960 yen (including tax)

These pants are designed to provide comfort while offering a chic look, making them suitable for both standalone wear or layered looks. The pant’s construction is based on 3D measurement data ensuring a fit that suits diverse body types.

About Wacoal

Wacoal strives to promote self-love and confidence through its innovative designs, helping individuals find their unique beauty. The brand encompasses several lines, including the “Wacoal Collection,” the “Wacoal Basic,” and the “Wacoal Premium,” catering to varying preferences and body types. The message is clear: it’s about “Love your moment,” encouraging everyone to embrace their individuality.

For inquiries or further information, visit Wacoal's official website or their social media channels.