#USA #San Francisco #Bone Broth #Butcher's #Roli Roti

Butcher's Bone Broth Repositions Itself as a Standalone Brand

Butcher's Bone Broth, the prominent organic bone broth brand thriving in the U.S. market, is pivoting into a new era by establishing itself as a stand-alone brand, distancing from its parent company, Roli Roti. This transformative step comes as the brand enjoys continuous growth, having reached a strong eight-figure business. With a revitalized approach, Butcher's is unveiling an extensive makeover featuring a new website, redesigned packaging, and broader retail distribution.

The newly launched website, Butchers.co, embodies Butcher's dedication to quality and craftsmanship, providing an intuitive experience for users. Customers can explore the complete range of flavors, including Chicken, Beef, and Ginger Turmeric, while also discovering various recipes and serving suggestions. This online platform aims to highlight the brand's commitment to transparency and culinary tradition, making it easy for consumers to learn about the sourcing and slow-simmering techniques integral to Butcher's ethos.

To enhance its brand identity, Butcher's has developed a fresh packaging design centered on the concept that effective design fosters trust. Thomas Odermatt, the Founder of Butcher's, emphasizes the importance of packaging as a form of communication. He stated, "Packaging isn't just about looking good on a shelf — it's a tool for communication. Our consumers often face health challenges like gastrointestinal issues or allergies, and they rely on our simplicity — only three ingredients, no additives. Aesthetics, clarity, and transparency show them that we care — and that they can trust us."

The new packaging reflects a minimalist aesthetic that combines elements of traditional Swiss heritage with contemporary design. Each label showcases countryside-inspired motifs and detailed illustrations of animals, coupled with bold, modern typography. A new tagline, "So good, it jiggles," is prominently displayed on every bottle, celebrating the natural collagen that provides Butcher's its distinct consistency.

As part of its expansion, Butcher's has broadened its retail footprint beyond established outlets like Whole Foods, Costco, Sprouts, and Publix. The brand is now available in additional key retailers across the nation, including Harris Teeter, Albertsons, and Roundy's. This strategic move ensures that consumers can easily find Butcher's products in the refrigerated aisle, positioned alongside other premium ready-to-enjoy foods.

Founded in the heart of the Bay Area with the beloved Roli Roti rotisserie trucks, Butcher's is crafted from responsibly sourced bones and organic vegetables, simmered slowly to provide nourishment and flavor. The brand is dedicated to offering rich flavors made with simple, high-quality ingredients, promoting overall wellness and satisfaction in every sip.

For more about Butcher's and to explore delicious recipes, visit Butchers.co and join the conversation on Instagram @butchersbonebroth.

Conclusion

The repositioning of Butcher's Bone Broth represents a significant milestone as it establishes itself as a key player in the organic food market. With a focus on quality and consumer trust, Butcher's aims to meet the growing demand for wholesome, convenient food options. The combination of an engaging online presence, trustworthy packaging, and expanded retail channels sets the stage for Butcher's to thrive independently while fortifying its relationship with health-conscious consumers across the country.