Chery Unveils World's First Transformable SUV for Families at Jakarta Auto Week

Chery Unveils Innovative Transformable SUV in Indonesia

On November 24, 2025, at the GAIKINDO Jakarta Auto Week, Chery proudly introduced the world’s first transformable 7-seater SUV, named Chery X. This eagerly anticipated vehicle represents a significant step in family mobility solutions, blending versatility with performance. Present at the event was Mr. Zhou Dinghua, Executive Vice President of Chery International, alongside representatives from over 100 leading Indonesian media outlets, including major publications such as Kompas and Detik. This launch was marked by an innovative vision that Chery seeks to promote in the future of automotive transport.

Design and Features

The Chery X made a bold entrance with its striking exterior design, featuring a signature 'Tiger’s Roar' front grille, 'Tiger Eye' rear lights, and a unique body silhouette marked by three parallel lines resembling claw marks. These aesthetic elements do not merely serve visual appeal; they underscore Chery's commitment to creating an impactful presence on the road. Inside, the SUV boasts an adaptable layout that offers a seamless transition between multiple seating configurations.

Chery's core design philosophy for the X revolves around the concept of 'one person, multiple roles; one vehicle, multiple applications.' With a length of 4,900 mm and a wheelbase of 2,800 mm, the Chery X provides a spacious interior, easily accommodating various family needs. The flexible seating arrangements include a foldable second row and a quickly deployable third row, transitioning the vehicle from a practical 7-seater for daily commutes to a luxurious 4-seater, a cargo van, or even a convertible SUV.

Designed to thrive in Indonesia's rugged and water-rich landscapes, the Chery X is equipped with a fully waterproof powertrain. This includes the engine, transmission, electric motors, and battery system, granting the SUV a fording depth of 700 mm and a ground clearance of 220 mm. Such features ensure that it can confidently navigate muddy trails and shallow streams, making it a reliable partner for adventurous families.

Addressing Market Needs

The launch of the Chery X fills a critical gap in Indonesia's multifunctional SUV market. It complements existing products in Chery’s portfolio, which is now designed to create an extensive product matrix catering to family, off-road, and customer-specific needs. With this new model, Chery is not just adding to its lineup but is actively repositioning itself within the region by going beyond traditional vehicle usage models.

Chery aims to provide intelligent mobility solutions that embody the principle of 'one vehicle - infinite lifestyles.' As they strive to unveil new possibilities for families across Southeast Asia and beyond, the introduction of the Chery X marks a pivotal moment in their journey towards a future where versatile family vehicles are the norm.

In conclusion, the Chery X represents a new frontier for family transportation. Its innovative design, multifunction adaptability, and robust performance make it a strong contender in the SUV market, setting the stage for Chery to enhance its competitive edge in Indonesia and the wider region.

For more information, you can view more about the launch here.