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ZS Integrates ZAIDYN® into Salesforce's Agentforce Life Sciences

ZS is set to strengthen its partnership with Salesforce by introducing ZAIDYN® intelligence into Salesforce's Agentforce Life Sciences platform. This new integration, launching in January 2026, is designed to enhance sales and marketing efficacy within life sciences, enabling teams to provide therapies to patients more efficiently.

The introduction of ZAIDYN® intelligence will provide significant advantages across three main areas:

1. Personalized Engagement with Healthcare Professionals

The integration of ZAIDYN Customer Engagement into Salesforce workflows will allow for rich, tailored interactions with healthcare professionals. By leveraging specific life-sciences insights, sales teams will be able to enhance the relevance of their communications, ultimately leading to more productive engagements.

2. Increased Field Effectiveness

By utilizing ZAIDYN Field Performance integrated with Salesforce, organizations can fine-tune their territory coverage and deploy teams more dynamically. Additionally, performance-driven incentives will motivate representatives, enabling them to connect with the right customers and demonstrate measurable success in overcoming care gaps.

3. Expanding Capabilities with Contextual Agents

ZAIDYN also expands the capabilities of Agentforce by incorporating contextual, domain-trained agents. These agents assist teams with various functions, including making recommendations and automating the next best actions. Their capabilities encompass suggesting healthcare professionals, determining the Next Best Action, providing personalized content, and dynamic targeting to better address customer needs.

This integration will be implemented through various methods, offering flexible options such as API-based approaches and MuleSoft and Data Cloud integration packages, facilitating streamlined deployments via AgentExchange.

Tara Helm, Vice President of Agentforce Life Sciences Strategy at Salesforce, stated, "ZS’s ready-to-use data and intelligence engine enhances Agentforce Life Sciences, allowing Salesforce users to seamlessly incorporate valuable industry insights into their workflows."

Jaideep Bajaj, Chairman Emeritus of ZS, expressed excitement over the collaboration, highlighting the unique combination of Salesforce’s industry-specific platform, ZAIDYN intelligence, and ZS's consulting expertise. He emphasized that this integration aims to fulfill client objectives effectively, reinforcing the synergy between Salesforce and ZS for life sciences applications.

About ZAIDYN

ZAIDYN® is an innovative life sciences intelligence platform that has been developed with over 40 years of industry experience. It combines comprehensive industry data, analytics, algorithms, and orchestration aimed at enhancing decision-making across clinical, medical, and commercial sectors of the life sciences industry. When paired with Salesforce, ZAIDYN aids teams in territory planning, delivering timely actions, customizing engagements, and elevating sales and marketing performance.

About ZS

ZS is a renowned management consulting and technology firm dedicated to improving global health outcomes. Since its inception in 1983, ZS has employed more than 13,000 professionals across over 35 global offices, focused on transforming innovative ideas into impactful solutions. For more information, visit www.zs.com or follow them on LinkedIn.