Engrain Open New API Endpoint for Multifamily Pricing Transparency in Marketing

Engrain Launches New 'All-In' Pricing API Endpoint

In an exciting development for the multifamily real estate sector, Engrain, a leader in interactive touring and data visualization software, has unveiled a new feature designed to enhance pricing transparency for both renters and operators. The new All-In Unit Pricing API Endpoint, introduced on September 9, 2025, integrates seamlessly into the SightMap platform, paving the way for more straightforward and reliable rental pricing.

What's New?

Engrain's latest API endpoint allows apartment operators and their advertising partners to display one consistent monthly rental price across various marketing channels. This pricing encompasses not just the base rent, but also all additional recurring fees, presenting renters with a unified cost figure no matter where they find the information. The implications of this innovation are significant, as they ensure that the price shown in advertisements aligns with that on a property’s website, ILS listings, and even in Engrain's rent calculator.

Brent Steiner, Engrain's CEO, stresses the importance of this advancement: "Pricing discrepancies are one of the biggest trust breakers in the renter journey. By standardizing 'all-in' pricing data across the industry, we're removing the guesswork and helping renters make informed decisions with confidence. This is a win for operators and advertising partners who want to build trust from the very first click."

Simplifying the Renter Experience

One of the significant challenges faced by renters is navigating varying pricing structures and unexpected fees. Engrain's new API simplifies this process by providing a structured format that includes every unit’s pricing data, which can be easily displayed across all marketing platforms. This capability means that advertising partners can integrate accurate total monthly prices into their listings without the complex and error-prone method of manually adding multiple fee types to the base rent.

The API's integration-ready design minimizes the hassle for digital advertising platforms, allowing for rapid standardization of pricing across numerous listings. As a result, renters can enjoy a more seamless experience that fosters trust and transparency from the initial search all the way through to lease signing.

Continuation of the Fee Transparency Initiative

This new launch is part of Engrain's ongoing Fee Transparency Initiative, which aims to set a new benchmark for pricing practices within the multifamily housing sector. With the All-In Unit Pricing endpoint in place, operators can now present a clearer financial picture to prospective tenants, thus making the rental process more transparent and user-friendly.

Availability

Beginning immediately, the All-In Unit Pricing endpoint is available to all SightMap customers and their advertising partners. Those interested can learn more about this new feature and how to incorporate it into their marketing strategies by visiting Engrain's website.

About Engrain

Engrain’s mission is all about transforming the way individuals find, lease, and manage properties in the multifamily sector. Known for their innovative technology, Engrain offers integrative solutions capable of adapting to any multifamily technology stack. Their products not only serve property managers in enhancing operational efficiency but also help in engaging prospects and residents effectively.

If you wish to discover more about how Engrain can impact your multifamily operations or improve your engagement with potential renters, you can visit their website or reach out for more information.