Serena Williams Stars in Ro's Historic Super Bowl Ad, Promoting Healthier Living

Ro's Groundbreaking Super Bowl Commercial Featuring Serena Williams

In an unprecedented move, Ro, a leading direct-to-patient healthcare company, has debuted its first-ever Super Bowl ad starring the globally recognized athlete, Serena Williams. This advertisement is part of the new national campaign titled "Healthier on Ro," which highlights the transformative health benefits associated with GLP-1 medications, particularly focusing on weight loss and improved health metrics.

A Personal Journey to Health

The commercial presents Williams discussing her personal health journey while using Ro's GLP-1 treatments. Over the past year, she has managed to lose 34 pounds, which has significantly lessened stress on her knees and stabilized her blood sugar levels. Notably, Williams' recent lab results reveal a remarkable 30% reduction in her cholesterol levels since 2021, showing progress from 185 mg/dL to 129 mg/dL. This improvement translates into a 70% drop in her lifetime risk of heart disease, underscoring the significant health enhancements she has experienced.

Williams expresses her excitement in the ad, saying, "I feel better now than I have in years. For me, this journey has been about feeling strong, energized, and healthy in my body; I feel like myself again." This personal testament adds a heartfelt touch to Ro's mission of promoting health awareness and encouraging others to consider such treatments for their well-being.

The Campaign's Broader Message

The "Healthier on Ro" campaign aims to resonate with everyday individuals by showcasing real stories from Ro patients alongside celebrity endorsements. Williams is set to share the spotlight with fellow GLP-1 patient ambassador, basketball legend Charles Barkley, who successfully lost 45 pounds in just seven months, highlighting the efficacy of Ro's treatment programs.

Ro's strategy here is twofold: they not only leverage the star power of renowned public figures like Williams and Barkley but also emphasize the real-life victories of ordinary patients. This includes inspiring stories from individuals such as:
1. Hannah Nylander-Asplin from Minneapolis, who lost 75 pounds, gaining the stamina to graduate from running a mile to completing a marathon.
2. Deanna and Mitchell Taylor, an Atlanta-based couple, who together shed 41 pounds and found renewed energy to actively engage with their young children.
3. Greg Olson, a cyclist from Colorado, who lost 78 pounds in nine months and saw improvements in his confidence.

Accessible Health Solutions

Ro acknowledges the recent advancements in GLP-1 medications, now available as both injections and pills, making them more accessible to the many people who could benefit from them. According to Zach Reitano, co-founder and CEO of Ro, Williams embodies the dedication and perseverance that illustrates the journey of those opting for GLP-1 therapies. His statement emphasizes the genuine nature of Williams' participation, stating, "Serena's journey on Ro has been an inspiration to millions of people. We're excited to continue to work with her to share how Ro and GLP-1s have helped achieve her health goals."

Moving Forward

The "Healthier on Ro" campaign is set to debut during Super Bowl LX on February 8, and will be accompanied by a robust advertising strategy that includes linear and broadcast TV spots, paid social media promotions, and out-of-home advertising across U.S. cities. With a mission to advocate for patients and expand the reach of GLP-1 treatment, Ro aims to make a lasting impact on the health community.

For those interested in learning more about Ro's weight loss offerings, more information is available at ro.co/weight-loss/serena.

As Ro strives to assist individuals in achieving their health goals via personalized online care, the combination of star power and authentic patient stories positions this campaign as a remarkable moment for the healthcare brand in the competitive landscape of health and wellness.