#USA #New York #G-SHOCK #5WPR #Shorty Awards

Celebrating a Major Milestone: 5WPR's Recognition at the Shorty Awards

On April 17, 2025, 5W Public Relations, an industry-leading independent PR and digital marketing firm, announced an exciting achievement: being named a finalist in the 17th Annual Shorty Awards for its remarkable digital campaign in collaboration with the iconic brand G-SHOCK. This prestigious accolade, particularly in the Paid Amplification category, underscores the innovative strategies and impactful results that emerged from 5WPR's concerted efforts.

The campaign not only showcases creative ingenuity but also signifies a data-driven approach that has redefined G-SHOCK's digital marketing footprint. With the watch industry becoming increasingly competitive, 5WPR was tasked with rejuvenating G-SHOCK’s brand presence in a market that is filled with similar offerings. The agency undertook a comprehensive review and revitalization of G-SHOCK's social media strategy, focusing on an intricate analysis of past campaigns, competitor performance, and core product positioning to establish a path to success.

The strategy executed by 5WPR was multifaceted, involving refined targeting techniques and optimized creative assets that leveraged current cultural trends. By constructing a testing framework grounded in actual data, the team was able to maximize the effectiveness of the campaign while ensuring efficient use of resources. The results were nothing short of transformational. Notably, G-SHOCK experienced a staggering 63% reduction in cost per acquisition (CPA), an impressive 118% increase in return on ad spend (ROAS), and purchases more than doubled, also quantifying to an increase of 118%. Meaningfully, despite the campaign's effectiveness, the overall advertising spend decreased by 26%, demonstrating a profound level of efficiency.

5WPR's Executive Vice President and Group Director of Digital, Paul Miser, expressed his enthusiasm regarding this recognition, stating, "We're incredibly excited to be named a finalist in this year's Shorty Awards for our work with G-SHOCK. This campaign is a perfect example of what happens when you combine powerful creative, deep cultural insight, and smart paid media and performance marketing strategy. We’re grateful to our partners at G-SHOCK for trusting us to push boundaries together and to the Shorty Awards for recognizing that work." His comments reflect the agency's commitment to pushing innovative boundaries within the PR and marketing landscapes.

The Shorty Awards are known for highlighting the most effective and groundbreaking work in digital and social media, and 5WPR's selection as a finalist underscores its position as one of the leading agencies in paid media innovation. This recognition reaffirms 5WPR's dedication to not just driving brand awareness but also generating tangible business outcomes through high-performance digital campaigns.

As part of this accolade, the public is invited to engage with the campaign by voting until April 30, 2025. Interested individuals can view 5WPR's finalist submission and cast their votes through the Shorty Awards platform.

Founded in 2003, 5WPR has earned reputable status within the industry, not only for its accolades but for its commitment to delivering bold and results-driven communications. Recognized among the top PR firms in the U.S. and New York City, 5WPR continues to emphasize innovation in its approach, catering to diverse sectors such as beauty, tech, and consumer goods. Its well-rounded team of over 250 professionals distinguishes itself by offering integrated services encompassing B2C, B2B, public affairs, crisis communications, and digital marketing.

As they look to the future, 5WPR remains focused on cultivating partnerships that drive impactful narratives and campaigns, making it an essential player in the ever-evolving landscape of public relations and marketing. To explore more about their agency or career opportunities, interested parties can visit 5W Careers.