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Stagwell Boosts Marketing Prowess with JetFuel Acquisition

In a move that reinforces its position as a leader in modern marketing, Stagwell (NASDAQ: STGW) has officially acquired JetFuel, an experiential marketing agency that specializes in creating memorable brand experiences. This acquisition not only expands Stagwell’s reach but also enhances its ability to fuse innovative marketing practices with deep, engaging consumer interactions.

A Look into JetFuel

Founded in 2016 and based in New York City, JetFuel has quickly established itself as a prominent independent agency. Known for its cutting-edge live brand experiences, JetFuel has serviced a myriad of high-profile clients including Walmart, Unilever, Kimberly-Clark, and Feastables. The agency excels at retail and shopper marketing, digital content creation, and sponsorship activations. JetFuel embodies a unique combination of a start-up mentality and a traditional agency ethos, specializing in igniting change and fostering innovation across the marketing landscape.

Through this acquisition, Stagwell aims to synergize JetFuel's experiential excellence with its own robust marketing strategies, ultimately refining the way brands engage with their audiences. According to Stagwell’s CEO Mark Penn, “JetFuel's award-winning experiential capabilities strengthen our commitment to delivering best-in-class experiences for our clients' customers.”

The Vision Ahead

This acquisition represents more than a simple business transaction; it marks the beginning of a transformative chapter for both JetFuel and Stagwell. “Together, we share a bold ambition to reinvent what live brand experiences can be — pushing boundaries, inspiring deeper connections, and setting new standards for innovation,” said JetFuel CEO Abe Sorcher. With access to Stagwell's resources and insights, JetFuel is excited to design and deliver experiences that are not only impactful but transformative for their clients and audiences alike.

Dan Gregory, CEO of TEAM, Stagwell’s integrated experiential agency, remarked, “We’re excited to bring JetFuel into the network and continue to build out the experiential discipline at Stagwell. Clients are increasingly recognizing the value of authentic live interactions in today’s digital-first landscape.”

Expanding the Stagwell Network

JetFuel’s addition is the latest in a series of strategic acquisitions by Stagwell, including earlier acquisitions of Gold Rabbit Sports and ADK GLOBAL within the same year. This initiative aims to diversify Stagwell's offerings and innovate how brands interact with consumers. The enhancement of the agency's capabilities signals a commitment to staying agile in an ever-evolving marketing environment.

JetFuel’s famed ‘hustle’ approach complements Stagwell’s overarching strategy to blend creativity and technology, creating innovative solutions for ambitious brands worldwide. This merger positions both entities to leverage combined expertise in crafting engaging and effective marketing campaigns that resonate deeply with audiences.

Moving Forward

With the integration of JetFuel, Stagwell is poised to push the envelope on experiential marketing like never before. The agency hosts a vision of continued evolution, growth, and most importantly, meaningful connections. Stagwell believes that by investing in experiential marketing, brands can create authentic interactions that lead to lasting customer loyalty and advocacy.

As they move forward, Stagwell and JetFuel are focusing on harnessing the collective strengths of their teams to redefine consumer marketing experiences, aiming to transform the landscape with innovative strategies and superior execution.

For more information about Stagwell and its acquisitions, visit Stagwell's official website.