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Dashlane Boosts Global Partner Program with New Incentives

Dashlane, a leader in credential security, has recently introduced significant enhancements to its Partner Program, aimed at simplifying how partners can provide complete credential security solutions to enterprises. The focus is on improving the expansion of Dashlane Omnix™, an intelligent credential security platform.

The enhancements include a new points-based model designed to reward resellers based on their sales performance, engagement, and customer success. This approach is intended to encourage partners to increase the adoption of the Omnix platform by providing them with additional resources and benefits. John Bennett, CEO of Dashlane, highlighted the positive reception of Omnix from both partners and customers, noting its unique ability to protect the entire credential lifecycle across an organization's workforce.

In alignment with the new program, Dashlane has appointed Tom Laffaye, an experienced professional in the security industry, as the Director of Channel Sales and the company’s inaugural channel lead. His mandate involves expanding the partner ecosystem and empowering resellers with the necessary tools to implement complete credential security solutions throughout enterprises. Laffaye emphasized the significance of the new program structure, asserting that it makes all partners, regardless of their size, capable of maximizing their access to resources that can lead to shared success.

The Dashlane Partner Program, which was formally launched in 2024, has already enlisted 180 partners, including notable organizations like Atlantic Data Security and GuidePoint Security. These strategic partners gain numerous benefits, including marketing materials, live training, a dedicated sales manager, increased pricing margins, co-marketing opportunities, and various rebates.

Differing from traditional tiered partner programs that focus solely on revenue, Dashlane’s updated initiative allows partners to accumulate points through diverse activities such as sales accomplishments, certifications, training completions, and marketing participation. As partners gather points, they unlock higher reward tiers, which include improved margins, customized assets, deal support, and much more.

Mario Procopio, Managing Director at Pro CISO®, a value-added reseller based in Amsterdam, commended Dashlane as a leading solution for teams focusing on reducing credential risk and securing consistent password management across their workforce. He noted the immense potential of utilizing Dashlane Omnix™ in recognizing vulnerabilities in credential security within the enterprise.

The launch of the updated Partner Program comes on the heels of Dashlane’s availability on the AWS Marketplace, which expedites the procurement and deployment process of Dashlane Omnix™ for Amazon Web Services (AWS) customers. This strategic move marks a significant step in facilitating easier access for enterprises seeking to enhance their credential security.

For those interested in joining the Dashlane Partner Program, further information can be found at their official partner program page.

About Dashlane

Dashlane specializes in comprehensive credential security, addressing the increasing threat posed by human error. Their Omnix™ platform integrates password management with credential protection, providing security teams with proactive insights, real-time responses, and enhanced secure access for every employee. Trusted by millions, including over 25,000 brands worldwide like Michelin and Air France, Dashlane is renowned for its innovations and a user experience that stands out in the industry.

Learn more about Dashlane’s offerings by visiting dashlane.com.