Introduction of 'Eve Premier Aqule' Wig
On September 30, 2025, the esteemed Japanese company, Aderrans, headquartered in Shinagawa, Tokyo, will release its latest innovation in women's customized wigs called 'Eve Premier Aqule' under the Ladies Arens brand. This highly anticipated product launch will be accompanied by a new television commercial featuring actresses Chikako Kaku and Yoshiko Akiyama, which is set to air nationwide.
Revolutionary Technologies Behind 'Eve Premier Aqule'
'Eve Premier Aqule' is designed with two unique patented technologies to ensure the wig blends seamlessly with natural hair while maintaining a stylish, voluminous effect. The
Through Mix Structure (Patent No. 5730431) significantly enhances the integration of the wig fibers and the wearer's natural hair. It features a double-layered net at the hairline, anchoring the fibers in place, and making it considerably comfortable in windy conditions. Additionally, the patented
Couture Blend Curl (Patent No. 5858679) technology utilizes two different curl sizes, providing a natural fluffiness that can be tailored to the wearer's preference. This means anyone can easily achieve a captivating look without hassle, making mornings much easier.
Added Styling Options with Point Colors
One of the standout features of the 'Eve Premier Aqule' is the ability to customize the wig with point colors. This enables wearers to experiment with trendy looks such as 'point mesh' or 'inner color effects'. The new range introduces sophisticated subtle colors with a natural luster and texture, allowing for a refreshing change without the damage typically associated with dyeing or bleaching natural hair. This thoughtful innovation encourages individuals to embrace their hairstyles more freely than ever.
Launch Campaign and Events
Coinciding with the product launch, the Ladies Arens salons will kick off a 'Fabulous and Easy Switch Campaign' from September 30 to December 15, 2025. The campaign offers a special discount of 50,000 yen off the regular price for first-time customers who bring in a wig from another brand. This promotion invites consumers to experience the quality and adaptability of 'Eve Premier Aqule' while making their wig transition enjoyable and affordable.
Moreover, at participating Ladies Arens salons, customers visiting in pairs from September 30 will receive complimentary hair treatment samples as a token of appreciation for exploring the new product together.
New Television Commercial and Brand Ambassadors
The TV commercial for 'Eve Premier Aqule' will launch on the same day, featuring both Chikako Kaku and Yoshiko Akiyama, who have been the face of Ladies Arens as brand ambassadors. They promise to inspire future customers with their engaging and vibrant personalities in the new “News Wigs” campaign, showcasing the beauty and ease of wearing the new wig. The CM captures the essence of vibrant fun while addressing common concerns about wig use and fit, reassuring viewers that wig-wearing has never been easier or more stylish.
Conclusion
Overall, the 'Eve Premier Aqule' not only provides users with innovative style choices but also supports their wellness journey, aligning perfectly with Aderrans' mission, 'Everything for a smile'. This enchanting new product and the accompanying initiative are poised to revolutionize the wig market and assure women that they can confidently flaunt their new looks while feeling comfortable and beautiful.
For more information, visit the official ADErANS YouTube channel or local Ladies Arens salons. Dive into the world of customized wigs and let your personality shine!