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Japan Sauna Unveils New Home Sauna Models

Japan Sauna, a brand based in Shibuya, Tokyo, has recently released three exciting new models of home saunas in partnership with Cal, an experienced space production and branding company. These innovative saunas are designed to help users manage their health and rejuvenate their minds and bodies, making them a perfect addition to both homes and travel setups.

The Vision Behind the New Models

The team behind Japan Sauna has a clear vision: to create a refined sauna experience that suits everyday life. By enhancing the well-being of individuals through high-quality sauna experiences, they aim to foster a richer lifestyle for many people. The stunning aesthetics of these new products blend seamlessly into various living spaces, showcasing an intelligent combination of functionality and beauty.

Introducing the New Sauna Models

1. BASIC Mortar Model

The BASIC Mortar Model is a stylishly renovated version of the original BASIC sauna. It is crafted from a sturdy mortar finish that gives it a modern and sharp appearance, differentiating it from traditional wooden sauna boxes. Designed for outdoor installation, this model ensures high thermal performance and is perfect for those who appreciate a sleek, industrial look. The BASIC Mortar Model will be available in various sizes (S, M, L, LL) with a starting price of ¥500,000 (excluding tax) from autumn this year.

2. EINE Multipurpose Sauna Furniture

The EINE sauna, a Cal product, is a redesigned version of last year’s model. Now featuring a knockdown design, this space-efficient sauna combines high insulation performance with a compact footprint. Featuring a 100V stove, it provides a complete sauna experience in a form that is easy to assemble and relocate.

3. TOY SAUNA – Affordable Compact Sauna

The TOY SAUNA is a box-style sauna that allows for a user-friendly experience in the comfort of home. Priced to be among the most affordable in Japan, it requires no electrical work and can be set up in just a few minutes. Designed in a Nordic style, this sauna doubles as a cozy secret base for children, adding a fun element to its health benefits.

A Commitment to Well-being

Japan Sauna is dedicated to bridging the gap between preventive healthcare and well-being through the philosophy of “0.8 next medicine.” The brand strives to provide smooth interactions with medical facilities, encouraging users to proactively manage their health starting from the stage of suboptimal health. The goal is to develop a new culture of self-medication through the Japanese approach, promoting heightened performance and well-being for individuals.

Leadership and Design Vision

Yoshitaka Urata, the CEO of Japan Sauna, has cultivated a rich background in creative direction and business development, significantly impacting major corporations in Japan. He now leads Japan Sauna with the vision of enhancing individual performance through home saunas.

Likewise, Tokuaki Maeshima, the CEO of Cal, has extensive experience in urban planning and interior design, enhancing various lifestyle-related spaces. Cal aims to explore the broader possibilities of sauna experiences tailored to Japanese preferences, evidenced by their commitment to developing a range of sauna products, from private memberships to DIY assembly options.

Company Overview

Japan Sauna is operated by FORGE, headquartered in Shibuya, Tokyo. Established in December 2017, the company focuses on the development, production, and sales of home and commercial sauna equipment, as well as sauna facility management. For more information, please visit Japan Sauna's Website.

Cal, the company responsible for designing and developing the EINE product, has proven expertise in producing a variety of spaces that enhance lifestyle quality. The company continues to work diligently on sauna projects, making strides in promoting sauna use in Japan. For more information, check out Cal's Website.