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MoEngage's Game-Changer: The MoUpgrade Program

Upgrading to an advanced cross-channel customer engagement platform often brings anxiety. Brands frequently find the migration process daunting due to the perceived time, costs, and operational hurdles involved. However, MoEngage has taken a bold step forward by launching MoUpgrade, a trailblazing program designed to ease this transition.

With MoUpgrade, brands can now enjoy a smooth migration experience complemented by automation, expert guidance, and financial incentives. Over 300 brands have already benefited from this innovative program, highlighting its effectiveness in overcoming traditional barriers associated with platform switches.

Redefining the Migration Experience

Raviteja Dodda, the CEO and Co-founder of MoEngage, puts it succinctly: “Switching platforms can seem like a nightmare. But it doesn’t have to be.” The introduction of the MoUpgrade program ensures that brands can focus on engaging their customers while leaving the heavy lifting of the migration process to MoEngage.

Three Strategic Pillars of MoUpgrade

• - Automated Agents for Faster Migration: MoEngage’s intelligent automation tools are pivotal in the swift transition of customer data, event history, and campaign workflows, converting them into formats that are compatible with the MoEngage platform. This transition is executed with remarkable speed and precision, significantly reducing the need for manual intervention.

• - Dedicated Migration Experts: Each brand is supported by a specialized migration team tasked with managing the more intricate elements of the migration process, such as sophisticated workflows and advanced logic. Having handled more than 300 migrations, this team, affectionately termed your personal “pit crew,” offers essential product training and guidance, ensuring no crucial detail is overlooked during the transition.

• - Migration Credits: To alleviate the financial burden often associated with system transitions, MoEngage provides migration credits. These credits are designed to offset overlapping costs that brands may incur during the migration process, ensuring an economical switch that maximizes return on investment (ROI) and reduces total cost of ownership (TCO).

Addressing Brand Concerns

As many brands hesitate to switch platforms, they rightfully anticipate potential complications, such as data loss or degradation of crucial customer journeys. Yash Reddy, the Chief Business Officer of MoEngage, reassures brands, asserting, “We’ve combined technology, expert support, and financial flexibility to ensure that brands can transition confidently and easily.”

With the MoUpgrade program, MoEngage is committed to not only transforming customer engagement but also making the migration process as seamless and stress-free as possible. The framework they have set up truly departs from the concerns that previously stymied companies considering an upgrade.

About MoEngage

MoEngage has carved a niche as an insights-led customer engagement platform trusted by over 1,350 global brands, including major companies like McAfee and Nestlé. For over a decade, it has established itself in more than 60 countries, powering digital experiences for over a billion monthly customers.

In conclusion, the MoUpgrade program is reshaping the way brands approach customer engagement migrations. By combining advanced technology, industry expertise, and financial assistance, MoEngage is elevating its partners toward a more engaging and interactive customer-centric strategy. With MoUpgrade, brands can embrace the future of customer engagement without the typical hassle of platform migrations.