Reins CEO Chris Buttenham to Address Succession Planning at Service World Expo 2026

Reins CEO Chris Buttenham to Speak on Succession Planning at Service World Expo



Reins, a platform that empowers contractors to enhance the value of their businesses and provides their key employees with ownership stakes, is pleased to announce that its CEO and co-founder, Chris Buttenham, will host a key session at the upcoming Service World Expo. This event is scheduled to take place from November 9 to 11, 2026, in Las Vegas. Buttenham will address the vital topic of succession planning in his hour-long session titled "Start Your Succession Planning Today".

This session is tailored for business owners in varying stages of their professional journeys, whether they are just beginning to scale their enterprises or contemplating an exit. Buttenham aims to shed light on the importance of involving key employees in ownership structures, which can significantly enhance their motivation to achieve business objectives, improve retention rates, and foster deeper leadership within the organization.

"Many contractors tend to postpone succession planning until they're nearing retirement or preparing to sell their companies," Buttenham emphasizes. "However, if a business relies solely on its owner for decision-making, it risks limiting its future prospects. It is crucial to cultivate capable leaders who can shoulder greater responsibilities long before an owner is ready to step back."

Launched in 2016, the Service World Expo has grown to become the largest gathering of residential contractors in the U.S., attracting over a thousand HVAC, plumbing, electrical, and other service trades professionals every year. In addition to Buttenham’s informative session, Reins will showcase its offerings at Booth 713 PI within the Summit Ballroom on November 10 and 11.

Reins has recently unveiled its innovative Valuation tool, powered by artificial intelligence. This tool harnesses data from contractors' financials and operational metrics to provide insights into their business value. By understanding their worth, contractors can identify strategic opportunities to enhance that value further. This new offering complements Reins' Incentives platform, which allows owners to incentivize key employees based on business performance without relinquishing ownership or control.

Buttenham further elaborates, "While a business owner may have a specific sale price in mind when considering an exit, that doesn't necessarily mean the company is equipped for a transition. Gaining a clear understanding of what drives the company's value is essential for making informed decisions about its future, be it selling in a few years, passing it along to a current team member, or continuing to manage it themselves."

For more details about the Service World Expo, interested attendees can visit Service World Expo. To learn more about Reins and its offerings, check out myreins.com.

About Reins


Reins serves as an innovative operating system for independent business owners, equipping them with the necessary tools to gauge and grow their business value while granting key employees an intrinsic stake in the successes they help create. Through its Valuation and Incentives products, Reins provides valuable insights and solutions for owner-operators across various trades, including HVAC, plumbing, electrical, restoration, and landscaping. To date, Reins has facilitated over $50 million in incentives offered to vital employees by its clients. Based in Las Vegas, Reins is supported by notable investors including Album, Better Tomorrow Ventures, Torch Capital, and Animo Ventures.

Topics General Business)

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