Why Successful Companies Continue to Send Press Releases: Insights from IDEATECH's Report
In an era where advertising effectiveness is rapidly changing and the responses on social media are fading, one form of communication has remained impactful—press releases. IDEATECH, a company based in Minato, Tokyo, has conducted a comprehensive survey and released a report titled "Why Do Successful Companies Continue to Send Press Releases?" The results underscore a remarkable statistic: 88% of businesses that distribute press releases at least once a month perceive tangible outcomes from their efforts.
The findings of the report highlight the specific successes experienced by these companies, including strengthening relationships with existing clients (57.3%), increased inquiries from potential clients (52.8%), a rise in media coverage (42.7%), and enhanced brand recognition (41.6%). This data illustrates that press releases are not merely a tool for information dissemination but are a potent mechanism that drives business growth.
The report outlines critical insights, structured in five chapters, that provide a detailed understanding of why and how companies witness positive results through consistent press release distribution:
1. The Current Importance of Press Releases
In today's landscape dominated by AI and structured information retrieval, press releases retain their significance as authoritative sources of information. They enhance SEO and are increasingly recognized by generative AI as trustworthy data, making them crucial for communication strategies.
2. The Impact on Sales and PR
Continuous communication through press releases leads to marked improvements in sales outcomes, with companies noting strengthened relations with current clients and an upsurge in new inquiries. This chapter delves into the specific benefits that effective press releases can offer to sales and public relations efforts.
3. Influence on Recruitment
The report reveals that 78.1% of respondents see substantial benefits in recruitment, primarily attributed to an improvement in the quality of applicants (62.0%). By regularly communicating their corporate message, businesses achieve better alignment between their goals and potential recruits.
4. Sustaining Press Release Efforts
This chapter identifies strategies that successful companies have adopted to maintain their press release initiatives, including annual thematic planning (46.5%), monthly brainstorming meetings (46.5%), and systems for gathering information across departments (39.6%). These practices facilitate a cycle of deciding, gathering, and distributing information effectively.
5. The Long-Term Value of PR
Lastly, the report emphasizes that consistent press release efforts transform into invaluable assets over time. Around 73.2% of companies maintain a frequency of at least one press release per week, underscoring that persistent communication aligns with overall organizational coherence.
This enlightening report is ideal for individuals in public relations or marketing who have tried issuing press releases but struggled to maintain consistency. It’s also suited for those seeking numerical data to secure in-house budgets for press release initiatives, as well as marketing personnel looking to leverage PR for sales, recruitment, and branding purposes.
To read the full report and discover further insights into how your business can benefit from continuous press release distribution, download it here: Download the Report.
For businesses looking to create high-quality leads and generate valuable discussions, IDEATECH's report marketing service, "Report Marketing," offers tailored solutions to enhance your marketing strategy. Learn more about our services here.
The findings of the report highlight the specific successes experienced by these companies, including strengthening relationships with existing clients (57.3%), increased inquiries from potential clients (52.8%), a rise in media coverage (42.7%), and enhanced brand recognition (41.6%). This data illustrates that press releases are not merely a tool for information dissemination but are a potent mechanism that drives business growth.
Key Findings in the Report
The report outlines critical insights, structured in five chapters, that provide a detailed understanding of why and how companies witness positive results through consistent press release distribution:
1. The Current Importance of Press Releases
In today's landscape dominated by AI and structured information retrieval, press releases retain their significance as authoritative sources of information. They enhance SEO and are increasingly recognized by generative AI as trustworthy data, making them crucial for communication strategies.
2. The Impact on Sales and PR
Continuous communication through press releases leads to marked improvements in sales outcomes, with companies noting strengthened relations with current clients and an upsurge in new inquiries. This chapter delves into the specific benefits that effective press releases can offer to sales and public relations efforts.
3. Influence on Recruitment
The report reveals that 78.1% of respondents see substantial benefits in recruitment, primarily attributed to an improvement in the quality of applicants (62.0%). By regularly communicating their corporate message, businesses achieve better alignment between their goals and potential recruits.
4. Sustaining Press Release Efforts
This chapter identifies strategies that successful companies have adopted to maintain their press release initiatives, including annual thematic planning (46.5%), monthly brainstorming meetings (46.5%), and systems for gathering information across departments (39.6%). These practices facilitate a cycle of deciding, gathering, and distributing information effectively.
5. The Long-Term Value of PR
Lastly, the report emphasizes that consistent press release efforts transform into invaluable assets over time. Around 73.2% of companies maintain a frequency of at least one press release per week, underscoring that persistent communication aligns with overall organizational coherence.
Recommended For
This enlightening report is ideal for individuals in public relations or marketing who have tried issuing press releases but struggled to maintain consistency. It’s also suited for those seeking numerical data to secure in-house budgets for press release initiatives, as well as marketing personnel looking to leverage PR for sales, recruitment, and branding purposes.
To read the full report and discover further insights into how your business can benefit from continuous press release distribution, download it here: Download the Report.
Frequently Asked Questions
- - Is it still valuable to utilize press releases today?
- - Are companies really experiencing results from press releases?
- - What distinguishes successful companies from those struggling with press releases?
- - How frequently should companies send out press releases?
- - How do companies ensure a steady flow of content for releases?
For businesses looking to create high-quality leads and generate valuable discussions, IDEATECH's report marketing service, "Report Marketing," offers tailored solutions to enhance your marketing strategy. Learn more about our services here.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.