Cross Marketing Group Enhances Influencer Marketing Capabilities
In a strategic move to expand its presence in the rapidly growing influencer marketing sector, Cross Marketing Group, headquartered in Shinjuku, Tokyo, has acquired a portion of NextTrend's operations, effective June 24, 2025. This acquisition aligns with Cross Marketing Group's commitment to becoming a comprehensive marketing solutions provider, leveraging digital strategies to support its clients more effectively.
The Cross Marketing Group, led by CEO Mikio Igarashi, operates through its subsidiary, REECH, also based in Shinjuku. REECH specializes in digital marketing solutions and has been building a strong reputation in the industry. The acquisition of NextTrend, which focuses on marketing support through influencer partnerships and web advertising, marks a decisive step in enhancing Cross Marketing's digital marketing offerings, specifically in influencer marketing.
NextTrend, established in April 2017 and led by CEO Sho Akimoto, has seen rapid growth, managing approximately 3,000 influencer campaigns annually. The company has developed a robust selection and marketing strategy based on its extensive experience, partnering effectively with manufacturers and agencies in the health, beauty, and food sectors. The integration of NextTrend's expertise is expected to create significant synergies, benefiting both organizations and contributing positively to their respective growth trajectories.
Expected Synergies Between Cross Marketing Group and NextTrend
The partnership is expected to yield various synergies that enhance the overall effectiveness of both companies. Here are some anticipated benefits:
1.
Collaboration with REECH in Digital Marketing
By utilizing the REECH DATABASE, NextTrend will be able to offer its clients broader and more efficient influencer selection processes, thereby increasing the value provided to these customers. Concurrently, REECH clients will benefit from NextTrend's extensive know-how in promotion planning following influencer selection, addressing the needs of a broader market and driving revenue growth for both entities.
2.
Promotional Synergies with Excurie
NextTrend's clients will gain access to Excurie's promotional solutions through cross-selling initiatives, enhancing the suite of services available to them. Additionally, collaboration between both companies in managing media and affiliate resources will optimize personnel allocation, improving operational efficiency and ultimately boosting profitability.
Company Overview
Cross Marketing Group
- - CEO: Mikio Igarashi
- - Location: 3-20-2 Nishi-Shinjuku, Shinjuku, Tokyo
- - Established: June 2013
- - Main Business: Operates digital marketing and data marketing sectors, managing subsidiaries in insight services and related operations.
- - Website: Cross Marketing Group
REECH
- - CEO: Toru Ogasawara
- - Location: 3-20-2 Nishi-Shinjuku, Shinjuku, Tokyo
- - Established: November 2018
- - Main Business: Specializes in influencer marketing and advertising agency services.
- - Website: REECH
NextTrend
- - CEO: Sho Akimoto
- - Location: 6-18-5 Jingumae, Shibuya, Tokyo
- - Established: April 2017
- - Main Business: Engage in influencer affiliate advertising, influencer marketing, and web advertising operations.
- - Website: NextTrend
Through this acquisition, Cross Marketing Group is poised to enhance its capabilities in influencer marketing significantly, reflecting its adaptability in a rapidly evolving digital landscape. The partnership aims not only to strengthen market position but also to create innovative solutions for existing and future clients, reinforcing its commitment to marketing excellence.