#Japan #Tokyo #Ajinomoto #Ice Miso Tsuyu #Cold Somen

Experience the Refreshing Chill of Ice Miso Tsuyu®

Ajinomoto Co., Inc. has created a buzz with its innovative noodle seasoning, Ice Miso Tsuyu®, which has sold over 700,000 servings in just four months since its launch. To celebrate this achievement and provide a unique culinary experience, a special event titled "Ice Miso Tsuyu Somen Shop" will be held on July 24 and 25, 2026 at Tokyo Skytree Town®, specifically in the Solamachi Hiroba. Over these two days, attendees can enjoy a summer festival vibe reminiscent of traditional Kakigori (shaved ice) stands, all while indulging in freezing cold somen noodle dishes.

Given the rising temperatures in Japan, particularly during the summer months, there is an increasing demand for cold foods and beverages that provide an extraordinary chilling experience. This event will offer a super refreshing dish called "Freezing Cold Somen", complemented with generous amounts of Ice Miso Tsuyu®, allowing visitors to enjoy a unique meal that is not only tasty but also thrillingly cold.

Background of the Event

According to the Japan Meteorological Association, the summer forecast indicates the potential for extremely high temperatures, pushing beyond 40°C in some areas. This trend has stimulated a growing interest in cold foods, particularly somen noodles, which are most popular when temperatures exceed 26.5°C. Ajinomoto’s Ice Miso Tsuyu® has seen an increase in sales correlated with rising temperatures, highlighting its popularity as a go-to meal for those sweltering hot days. The company aims to deliver a novel summer event that centers on this concept, allowing people to enjoy somen in an exciting new way.

Features of the Ice Miso Tsuyu Somen Shop

On the event days, guests can relish Freezing Cold Somen, which is served at temperatures below -10°C. Attendees will have the opportunity to choose from two distinct flavors of Ice Miso Tsuyu®—Bonito Flavor and Chicken Yuzu Flavor. Additionally, a variety of five different toppings, including green onions, pickled ginger, fried onions, seaweed, and tempura scraps, can be selected, encouraging patrons to customize their dish in a way similar to choosing syrups at a Kakigori stand. With 20 different combinations, participants can create their personalized masterpiece.

The venue will also feature nostalgic decorations such as ice flags and lanterns, enhancing the lively summer festival atmosphere. This immersive experience promises both a visual and gustatory delight, making it an ideal outing amidst the summer heat.

Event Details

• - Name: Ice Miso Tsuyu Somen Shop
• - Dates: July 24 (Friday) from 12:30 PM to 6:00 PM, July 25 (Saturday) from 11:00 AM to 6:00 PM
• - Location: Tokyo Skytree Town® 1F Solamachi Hiroba
• - Price: ¥100 per cup (tax included)
• - Menu: Freezing Cold Somen served with generous amounts of Ice Miso Tsuyu®, customizable with chosen flavors and toppings.

Important Notes

• - Due to high demand, entry tickets may be distributed to manage the crowd.
• - On July 24, tickets will be available to the first 10 guests at the hours of 00 and 30 minutes. On July 25, tickets for the first 20 guests will be available during the same times.
• - The number of servings for the menu is limited. Depending on availability, the shop may close before the scheduled time without prior notice.
• - In case of bad weather or unforeseen circumstances, the event may be modified or canceled.
• - Guests may experience a wait time for service, so they are encouraged to stay hydrated and protected from the sun.
• - The menu contains wheat (somen). Please be cautious if you have food allergies.

What is Ice Miso Tsuyu®?

Ice Miso Tsuyu® incorporates a patented technique called Mizore Freezing Method that creates an “ice-cold experience” through three key innovations:
1. Extreme Coldness: By slowly freezing the water molecules in the seasoning, a stable ice form is achieved, maintaining a temperature of -10°C.
2. Easy to Break and Crunchy Texture: This patented technology allows for easy breaking of ice, preventing it from forming a single solid block, and provides a satisfying crunchy taste.
3. Even Flavor Distribution: The seasoning freezes uniformly, ensuring that every bite is infused with consistent flavor without any strong or weak spots.

The product is perfect for summer, providing a novel temperature and texture experience for noodle lovers.

Product Overview

• - Product Name: Ice Miso Tsuyu®
• - Characteristics: Freezes to an ideal texture that can be easily broken up; perfect for drizzling over somen.
• - Flavors Available: Bonito Flavor and Chicken Yuzu Flavor in 90g packets (serves two).
• - Price: Open pricing
• - Shelf Life: Bonito Flavor: 14 months; Chicken Yuzu Flavor: 13 months.