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Newnow's Spring/Summer 2026 Collection Launch

Newnow, the apparel brand established by actress Nana Eikura and stylist Miyuki Uesugi, is set to unveil its Spring/Summer 2026 collection through an online pre-order event starting October 24, 2025, and running until November 16, 2025. For those who prefer a more tactile experience, a physical pre-order event will take place on November 15 and 16, 2025, at the LIGHT BOX GALLERY in Minami Aoyama, Tokyo. This is an open event where no prior reservation is needed, inviting everyone to explore the unique collection.

The 2026 collection revolves around the theme of 'Living in the Ever-Changing Now', aiming to present garments that effortlessly update daily life. Newnow continues to promote keywords like 'freedom', 'independent women', and 'maturity,' with a more pronounced expression in this upcoming collection. Whether at work, leisure with family, or meaningful conversations with loved ones, Newnow's clothing is designed to honor the active lifestyle of modern women, merging realism with strength and grace.

Collection Highlights

Among the standout items in the collection are lightweight and practical pieces made from materials like raw cotton and breathable linen. The beautiful silhouettes of the pants and the relaxed yet polished skirts emphasize a 'beauty without effort' theme. For instance,

• - Mexican Parka ¥74,000 (Tax Included): Crafted from Italian linen and Tencel fabric, this parka features an enchanting gradient stripe transitioning from green to wine, combining a casual Mexican style with sophistication. This cover-up is light, comfortable, and perfect for daily wear or resort life.

• - Sleeveless Dress ¥56,000 (Tax Included): This dress is made in Japan from high-quality cotton and ramie boiled fabric, featuring a strikingly lustrous long ribbed top. The versatile design allows it to be styled at the waist or worn longer, adapting seamlessly for various occasions.

• - Herringbone Painter Shorts ¥42,000 (Tax Included): This eagerly awaited shorts version of the popular painter pants maintains an elegant balance of lightness and style, made from firm linen-cotton herringbone fabric. Available in beige and mustard, it's machine-washable and fits well for diverse outfit combinations.

• - Aladdin Pants ¥49,000 (Tax Included): Made from a cotton and ramie blend, these pants feature a breezy texture perfect for warm Japanese summers while embodying a relaxed elegance.

Visual Storytelling

Photographer Seiji Fujimori captures the essence of the collection beautifully, documenting the juxtaposition of everyday casualness with stylish poise that reflects the multifaceted nature of women. Both relaxed and regal, the visuals showcase fashion that embraces all dimensions of a woman's life.

CEO's Message

As Newnow celebrates its third anniversary, Eikura's reflection on the brand encapsulates its ethos of staying true to one's self while adapting to changing times. The upcoming collection reiterates this commitment by encouraging women to embrace their identity with softness and dignity. Eikura hopes to foster a continuing relationship with customers, emphasizing comfort and style.

nn timeless Collection

In addition to the Spring/Summer 2026 offerings, Newnow introduces the 'nn timeless' line, featuring staple items designed to blend seamlessly into everyday life. This line emphasizes timelessness and ease of wear, aiming to resonate on a personal level with the wearer. It embodies the aspiration to provide high-quality, long-lasting pieces that remain beautiful, regardless of changing trends.

Event Details

• - Online Pre-order: October 24 - November 16, 2025. Special double points promotion available.
• - Physical Event: November 15-16, 2025, from 11:00 AM to 7:00 PM (6:00 PM on the final day), at LIGHT BOX GALLERY, 5 Chome-15-9 Minami Aoyama, Minato City, Tokyo.
• - Website: Newnow Collection

About Newnow

Founded by Nana Eikura in 2023, Newnow represents a fusion of modernity and individuality, capturing the essence of 'now'. Driven by a commitment to sustainable fashion and made-to-order production, the brand continues to impact the fashion landscape positively.