#United States #Chipotle #Newport Beach #Burrito Vault #National Burrito Day

Chipotle's Bursting Burrito Vault Game Returns

As the anticipation builds for National Burrito Day on April 3, 2025, Chipotle Mexican Grill makes waves by reintroducing its acclaimed digital competition, the Burrito Vault. With a staggering prize pool exceeding $1 million in free burritos, the game is sure to capture the attention of fans across the United States and Canada.

How It Works

Starting at 9 AM ET today, Chipotle Rewards members can engage with the Burrito Vault by visiting UnlockBurritoDay.com. To enter the competition, players must take on the challenge of correctly guessing a burrito order—ingredient by ingredient—to unlock the vault. A total of 157,500 Buy-One-Get-One (BOGO) codes will be up for grabs, awarded to the first 2,500 players who crack the code each hour.

From March 31 through April 2, Chipotle will unveil 2,500 BOGO codes every hour, providing participants with four attempts each hour to win a code. Adding to the thrill, the first person to unlock the vault hourly will snag free burritos for an entire year!

New this year, even if players unlock the vault after all BOGO codes have been claimed, they won't leave empty-handed. Each will earn 25 rewards points in their Chipotle Rewards account, available once during the campaign.

Increased Engagement and Rewards

Chris Brandt, Chief Brand Officer at Chipotle, remarked, “Last year, our Burrito Vault drove unprecedented fan engagement that resulted in our highest digital transaction day of all time. Now, we are giving them another chance to crack the code and score more free burritos.”

In 2024 alone, fans engaged with the Burrito Vault over two million times, illustrating its popularity among loyal customers who enjoy the mix of digital gaming and delicious food. With over 53 real, fresh ingredients and countless possible burrito combinations, the game offers a fun way to celebrate the iconic National Burrito Day.

National Burrito Day Celebration

On April 3, alongside the Burrito Vault excitement, Chipotle will extend a $0 delivery fee offer for all Chipotle Rewards members. This can be utilized when placing orders via the official Chipotle website or app using a special code, making it a fantastic opportunity for fans to indulge in their favorite burritos without the extra cost.

Why Burrito Vault Matters

Chipotle's Burrito Vault stands out as an innovative marketing strategy, engaging customers while promoting Chipotle’s commitment to high-quality, customizable food. By blending gameplay with gastronomy, the brand not only drives sales but also fosters a sense of community among fans who come together to overcome challenges and celebrate their love for burritos.

As Chipotle gears up for this year's event, fans are encouraged to visit UnlockBurritoDay.com and prepare to unlock their chance at exciting prizes and, of course, tasty burritos. Don't miss out on this delightful digital adventure!