#Japan #Tokyo #Fruit #JAZZ Apple #T&G Global

JAZZ Apples: A Summertime Delight from New Zealand

As the summer approaches in Japan, a refreshing apple treat is set to brighten up busy days: New Zealand's premium brand, JAZZ apples. Scheduled for launch in late May 2026, these delicious apples are positioned to redefine summertime snacking across the nation.

Originating from New Zealand, JAZZ apples are harvested in autumn and winter, making them an ideal choice for Japanese consumers who can enjoy their peak flavor even during Japan's hot summer months. With the first ranking in import numbers of New Zealand apples last year, JAZZ apples have resonated with many fruit lovers across Japan.

Unique Flavor and Everyday Convenient Snacking

What sets JAZZ apples apart is their distinctive crunch combined with a perfect balance of sweetness and tartness, creating a refreshingly delightful flavor. This makes them an optimal snack for children during the summer, providing hydration and essential vitamins after warm days filled with outdoor activities and lessons. Their compact size ensures that even kids can easily grab a JAZZ apple and enjoy it anytime, anywhere. Plus, they are free from wax and can be consumed with the skin on, allowing parents to offer a healthy snack worry-free.

A Commitment to Quality and Growth

The previous season saw remarkable performance for JAZZ apples, driven by high demand that contributed significantly to the financial returns for New Zealand producers. Reports indicate that the revenue per tray carton of JAZZ apples increased by $4.24 from the previous season. Shane Kingston, Chief Operating Officer of T&G Global’s apple division, shared insights on the upcoming season, stating, “We experienced an ideal growing environment with warm, sunny days and cool nights throughout the season. This resulted in excellent color development and sugar content in our apples, leading to one of the best harvests of premium brand apples in recent years.”

Establishing high value and revenue for producers remains a priority for T&G Global, and they hope to carry the momentum from 2025 into the 2026 season successfully.

Expanding Availability Across Japan

Since its introduction to the Japanese market in 2011, JAZZ apples have seen an increase in stores carrying them. The 2026 season anticipates availability in approximately 2,500 to 3,000 supermarkets nationwide, including well-known retailers such as Inageya, Every, and Seijo Ishii. This expansion reflects the growing appreciation of JAZZ apples among Japanese consumers, who looking for a tasty and healthy snack option.

Join the JAZZ Apple Family!

T&G Global, the company behind JAZZ apples, has been operating for over 125 years with a mission to provide healthier food options worldwide. They employ about 1,800 individuals and collaborate with over 700 producers across 13 countries, distributing nutritious produce in more than 60 countries. Their commitment to sustainability and community reflects their deep respect for the land and resources. As guardians of both nature and nutrition, T&G Global remains steadfast in promoting a healthier future.

For those eager to follow JAZZ apples on their journey or to find out more, check out their website at www.jazzapple.com/jp, or connect with them on Facebook, Instagram, and TikTok.

Prepare to enjoy the refreshing taste of JAZZ apples this summer—your perfect snacking companion awaits!