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Enhancing Operational Efficiency with Generative AI at Market Enterprise

Market Enterprise, headquartered in Chuo-ku, Tokyo, has taken major steps in leveraging generative AI to streamline its operations and maximize productivity. Under the leadership of CEO Yasushi Kobayashi, the company has actively pursued the integration of AI technology within its corporate structure to improve efficiency and enhance employee skills related to AI. The latest internal survey conducted in April 2025 revealed that over 90% of employees utilized generative AI in their work, predicting a time-saving of more than 75,000 hours annually.

Overview of Initiatives to Promote Generative AI Adoption

The initiatives taken by Market Enterprise to bolster efficiency through generative AI can be categorized into several key strategies:

1. Launching an Internal Project and Accelerating Knowledge Sharing

A new initiative named the 'Generative AI Project' was established, composed of 46 employees across various roles, from young professionals to seasoned experts. Through the use of videos, the project shared valuable case studies of generative AI applications and effective prompt techniques, fostering a culture of knowledge sharing and accelerating the adoption of AI tools across the organization.

2. Implementation of Paid Tools

To encourage daily AI use in routine operations, Market Enterprise rolled out the paid version of Google Gemini for all employees. This has significantly pushed for proactive engagement with AI in everyday tasks.

3. Trial Operation of an RAG-Based Manual Search System

To standardize the company's online reuse business, an extensive original guide comprising over 1,000 pages was uploaded to the RAG system. This step significantly reduced the time needed to access important information regarding products and compliance. By consolidating information related to internal regulations, certificate issuance, and relocation procedures, the company managed to reduce queries and enhance back-office efficiency.

4. Interactive AI Role-Playing in Inside Sales Training

The implementation of Sapeet’s AI role-playing system is a significant advancement in building sales capabilities within the inside sales team. This technological integration has also reduced the management burden associated with training operations by approximately 30%.

5. Development of an AI Sales Assistant

In collaboration with the startup Wanderlust, founded by researchers from the University of Tokyo, Market Enterprise has embarked on developing an AI-based sales assistant. By analyzing best practices from top inside sales personnel, this project aims to enhance educational and feedback functionalities, thereby improving sales skills and service quality considerably.

6. Sharing Gemini Use Cases at External Events

By promoting active AI usage company-wide, Market Enterprise was invited as a keynote speaker at the 'Accelerate Business with Generative AI! Sharing Use Cases with Google Workspace and Gemini' event in April 2025. They presented real-world applications of Gemini and its impact on their operational efficiency.

Furthermore, at ME Vietnam, the offshore development office, tools like GitHub Copilot are being actively utilized for system development, promoting daily AI usage across the board.

As a result of these initiatives, a company-wide survey conducted in April 2025 revealed that an impressive 95.18% of employees reported using generative AI several times a month in their work.

In terms of operational efficiency, Market Enterprise has successfully created an astonishing 6,268 hours of freed-up time within a month, which translates to an annual equivalent of over 75,216 hours when calculated over a year. Compared to the starting point of October 2024, this indicates a 2.4-fold reduction in anticipated hours and an additional 44,364 hours of productive time gained.

Future Directions and Goals

The strategic application of generative AI has facilitated a more productive work environment, allowing employees to focus on creative and value-added tasks. This has significantly contributed to identifying new business opportunities by freeing up essential time for employees. Looking ahead, Market Enterprise plans to further expand the scope of AI utilization and consider new advanced applications. The goal is to create an environment where employees can concentrate on more innovative and value-generating work while continuing to enhance overall efficiency and productivity across the group.

About Market Enterprise

Founded in 2006, Market Enterprise operates primarily in the online reuse business, alongside its media and mobile communication divisions. The company aspires to be an 'optimized trading company that realizes a sustainable society'. After going public on the Tokyo Stock Exchange in June 2015 and transitioning to the Prime Market by April 2022, Market Enterprise has seen robust growth. The online reuse business continues to thrive with platforms such as 'Takaku Ureru Dot Com' and 'Oikura', along with exporting used agricultural machinery to over 80 countries, achieving a cumulative user base of 9.4 million.

For more information, visit the Market Enterprise website: Market Enterprise