#Japan #GOODFLAT-KOREA #Korean Vintage #ANEW #Sapporo, Osaka, Tokyo

GOODFLAT-KOREA's Nationwide Tour

GOODFLAT-KOREA, Japan's first dedicated Korean vintage clothing store operated by ANEW Co., Ltd., is currently running a nationwide pop-up tour, creating a cultural phenomenon across Japan. From October 10 to 26, the tour made its way through Hokkaido, engaging thousands of visitors and gathering significant attention, particularly among Generation Z.

Hokkaido Round Highlights

The Hokkaido round was a remarkable success, attracting approximately 30,000 attendees across three major venues: Sapporo, Asahikawa, and Kushiro. Long lines formed even before the openings each day, generating excitement and engagement on social media platforms, where many users began tagging their experiences with the hashtag #goodflat. The event highlighted a growing trend among younger audiences who are eager to embrace fashion as an experiential journey.

Visitor Demographics

Remarkably, around 70% of attendees were between the ages of 10 and 20, showcasing the popularity of Korean vintage wear among the youth. This shift towards viewing fashion as an experience rather than just a purchase is defining a new cultural movement, particularly among younger generations in Japan.

About GOODFLAT-KOREA

GOODFLAT-KOREA is not just any vintage shop; it has pioneered the niche of Korean vintage clothing in Japan. The team carefully curates an extensive selection of over 5,000 unique pieces in each venue, incorporating the latest fashion trends with handpicked items from Korea, thus offering a unique blend of tastes and styles.

The store's standout feature is its hybrid styling concept, merging Korean vintage items with trendy Japanese fashion, which resonates strongly with the youth, especially Gen Z. In just one year since its inception, the pop-up has surpassed 80,000 cumulative visitors, further solidifying its status as a go-to destination for fashion enthusiasts.

Upcoming Pop-up Events

Following the overwhelming response in Hokkaido, GOODFLAT-KOREA is set to host its first self-promoted pop-up events in Osaka and Tokyo as part of its nationwide tour.
- Osaka: Situated at OSAKA SPACE from November 7 to 9, 2025, this event promises an interactive experience with special attraction games where participants can win Korean brand items.
- Tokyo: Slated for December 5 to 7, 2025, at LAIDOUT SHIBUYA, this special location will also present collaborative initiatives with Korean brands such as LUAFEE and OU.

Collaborations with Korean Brands

The Tokyo pop-up will feature engaging opportunities including a perfume crane game with LUAFEE, a new fragrance brand from Seoul. This partnership merges scent with fashion, allowing attendees to explore different fragrances in a unique, fun setup.

The collaboration doesn’t stop there; OU, a handmade accessories brand from Seoul, will showcase its unique charm designs, catering to the preferences of young women drawn to simple yet elegant pieces. Their 'Untied Keyring' series, available at the pop-up, embodies the essence of crafting meaningful accessories that can elevate everyday items.

Continuing the Movement

The continued success of GOODFLAT-KOREA signals a transformative movement within Japan's fashion culture, helping to elevate the awareness and acceptance of Korean street fashion. As the offering grows, so too does the collaborative potential with various businesses to bolster local economies through innovative cultural intersections.

The tours and pop-up events have attracted significant media attention, including features in major newspapers, TV shows, and radio broadcasts, illustrating the excitement and influence of GOODFLAT-KOREA.

For more information about future events and collaborations, visit their official website and follow the latest updates on social media. The synergy between Korean culture and local Japanese markets is not merely a trend; it represents a dynamic evolution in shopping experiences for young fashion enthusiasts.

Conclusion

As GOODFLAT-KOREA continues its journey across Japan, it reinforces the idea that fashion transcends boundaries, creating spaces for community engagement and collaboration that resonate deeply within the cultural fabric of both Korea and Japan. With exciting events on the horizon, the evolution of Korean vintage in the Japanese fashion scene is just beginning, promising a future rich with possibilities and styles.