In an era where automation is revolutionizing our daily lives, World presents its enlightening campaign, "Santa's SOS" in Japan. This inaugural initiative aims to tackle the serious problem of bot-driven buyouts, which have plagued various markets globally. From limited edition product battles to concert tickets and popular sneakers, the proliferation of bots has created an unfair landscape for genuine consumers. Research indicates that over 51% of online traffic is attributed to bots, and in Japan alone, losses exceed 130 billion yen annually.
A survey conducted on online shopping in the United States revealed alarming statistics: 44% of respondents voiced their annoyance at bots, the same percentage expressed their dissatisfaction or anger, and 36% reported significant stress caused by this issue. As automation technology progresses, the ability to create and manage multiple automated accounts has exacerbated the problem, making it increasingly difficult for average consumers to secure desired products.
In response, World seeks to restore fair access to digital shopping for real individuals, steering clear of AI agents and bots. The organization's vision promotes a digital society focused on humans, and participants can join the campaign through a dedicated website:
http://world-santasos.com/. Here, participants can use their World ID, verified via Orb, to anonymously demonstrate their status as real individuals online. The platform also sheds light on the growing menace of bot-driven buyouts while advocating for the use of World ID as a solution.
As an incentive, the campaign will initiate a giveaway once participation exceeds 10,000 entrants. Fifty lucky participants will have the chance to win exciting prizes like the iPhone 17, Nintendo Switch 2, and popular sneakers. The number of campaign entrants will be updated online daily, with winners receiving individual notifications.
For those yet to complete their verification with Orb, it's as simple as downloading the World App, creating a World ID account, and verifying at any nearby Orb location. Additionally, newly verified participants can earn Worldcoin tokens (WLD) and benefit from a referral program, where both the referrer and referred can receive WLD worth 5,000 yen each for inviting up to 15 friends.
Campaign Overview:
- - Name: "Santa's SOS" World 2025 Christmas Campaign
- - Period: December 12, 2025, 12:00 PM to December 25, 2025, 4:59 PM
- - Participation Method: Verify World ID via Orb, fill in the required details on the campaign site, limited to one entry per person.
- - Condition for Success: Achieve 10,000 submissions for the campaign to go ahead, leading to a draw for 50 luxurious gifts.
- - Orb Locations: Over 220 World Spaces nationwide (https://world.org/ja-jp/welcome-japan)
- - Winner Announcement: Contacting winners from early to mid-January 2026.
- - Gift Contents: iPhone 17, Nintendo Switch 2, popular sneakers, and more.
- - Participation Fee: Free
- - Special Website: http://world-santasos.com/
World represents an unprecedented effort to establish the largest open network for real humans globally. Founded by visionaries Sam Altman, Max Novendstern, and Alex Blania, this initiative aims to provide proof of humanity, financial infrastructure, and connections among individuals in an AI-driven age. Discover more at
world.org and check out the official accounts on X.