Purina's New Tidy Cats Performance+ Cat Litter Tackles Odor and Tracking Issues

Purina's New Tidy Cats Performance+ Cat Litter Line



Litter box problems often lead to difficult decisions for cat owners, with many considering rehoming their beloved pets due to these issues. Understanding this dilemma, Purina has launched its latest innovation, the Performance+ line of Tidy Cats cat litter, specifically designed to address the most common frustrations faced by pet owners—those being odor control, clumping efficiency, and litter tracking.

Tackling Odor with Active Clean


One of the key challenges in maintaining a hygienic litter box is odor control. The Tidy Cats Performance+ Active Clean formula attacks odor through a triple-action approach. It incorporates active odor neutralizers to counteract smells before they start, a shield to prevent bacterial odors from forming in the litter, and a fresh fragrance that keeps the litter smelling pleasant for longer. This technology is substantial, featuring twice as many odor-neutralizing agents compared to standard clumping litters, which aids in achieving 30-day odor control when used as directed. Furthermore, this formula is designed to be 99.9% dust-free, making it ideal for households with multiple cats where odors can build up rapidly.

Powering Up Clumping Strength


Another frequent complaint among cat owners is ineffective clumping, which can lead to messy litter boxes. The Performance+ Power Clump variety provides solutions to this issue by containing 33% more clumping agents than typical litters. Made from enhanced swelling clay with an optimized particle size, this litter forms tight, compact clumps that are easy to scoop without leaving behind sticky residue. It also includes activated charcoal for additional odor control lasting up to 21 days, catering to the unique needs of both single and multi-cat homes.

Reducing Tracking with Tidy Feet


Cats instinctively dig and cover their waste, which often leads to litter tracking outside the box. Enter Performance+ Tidy Feet, a litter designed to minimize this tracking issue by utilizing a specially engineered particle blend that reduces the amount of litter that sticks to cats' paws. This product claims to deliver 64% less tracking than leading brands, allowing for a cleaner home environment. It's available in unscented and Clean Linen scent variations, ensuring a fresh experience without overwhelming scents.

Availability and Pricing


Purina has made their Tidy Cats Performance+ line widely available, with options to purchase it online and in major pet and grocery stores across the country. The litters come in various sizes—20 lb jugs, 22 lb boxes, and 35 lb pails—all retailing at around $16.69, making it an accessible choice for cat owners looking for effective litter solutions.

In an era where maintaining a pleasant litter box is crucial for both pets and their owners, Purina strives to enhance the relationship between humans and their feline friends by addressing the common grievances associated with cat litter. The new Tidy Cats Performance+ line emphasizes Purina’s commitment to developing innovative and effective products that cater to the specific needs of pet owners. As many cat parents know, a clean litter box fosters a happier pet, ultimately leading to a healthier and more harmonious household. For more insights and products, explore TidyCats.com today.

Conclusion


With a dedication to fostering better lives for pets and their owners, Purina continues to deliver on its promise of creating products that improve pet care. Whether dealing with pesky odors, clumping challenges, or messy floors, the Tidy Cats Performance+ line aims to provide cat owners with effective solutions to enhance their experience with their beloved pets.

Topics Consumer Products & Retail)

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