Material Links Launches Comprehensive Support for TikTok Shop in Japan

Material Links: Pioneering Support for TikTok Shop in Japan

On May 15, 2025, the Material Group, headquartered in Minato, Tokyo, established Material Links. With a vision to enhance social commerce and e-commerce marketing, Material Links commenced its operations on June 2, 2025. This new venture is geared towards providing a complete support service for brands looking to leverage platforms like TikTok Shop.

With a strong background in corporate communication and marketing, the Material Group is excited about the potentials of the social commerce market. The new service is designed to holistically assist businesses in planning, content creation, influencer assignments, store management, live commerce, advertising, and logistics.

Leadership at Material Links

Two prominent figures will lead the company:

- Momoko Kameyama: A dynamic professional, Kameyama joined Material Group in 2015 and rapidly ascended to become the company’s first female General Manager in 2023. With her extensive experience in PR-based strategic planning, she aims to create new experiential values by integrating PR and commerce at Material Links.

- Kevin: Known for his massive following of over 200,000 on social media, Kevin is a successful model and influencer who excels in skincare and cosmetic trends. Through his role as a live commerce performer, he emphasizes creating engaging purchase stories that resonate with consumers. Both Kameyama and Kevin are focusing on providing innovative purchasing experiences by connecting brands directly with consumers.

Understanding Social Commerce

The social commerce market is rapidly evolving, with projections indicating it could surpass $6 trillion by 2030. The live commerce segment specifically is expected to reach around $400 billion globally by 2025. In Japan, the market is anticipated to grow to approximately 130 billion yen by 2027. This growth signals a critical opportunity for businesses to tap into new consumer behaviors that prioritize engagement through social media platforms.

Comprehensive Service Offerings

Material Links offers all-encompassing support from the launch of TikTok Shop to managing creator assignments, advertising, and logistics. Their expertise in storytelling through PR ensures that brands can deliver a cohesive narrative that enhances the purchase experience while fostering a strong connection with consumers.

PR and commerce merging is our focus, Kameyama states. In an era where consumer engagement is critical, we prioritize a collaborative approach with brands and influencers to expand the reach of their product narratives.

The Future of Material Links

Material Links is dedicated to accelerating marketing support in social commerce and e-commerce by building on the group’s existing strengths in public relations. Looking ahead, they aim to enhance services that will not only cater to the domestic market but also look towards inbound demand and cross-border e-commerce, facilitating new revenue opportunities in diverse markets.

In conclusion, Material Links is on the verge of transforming the way businesses connect with customers in Japan's rapidly growing TikTok Shop space. By leveraging the extensive capabilities of the Material Group and focusing on innovative strategies, they are well-positioned to help brands thrive in the ever-evolving social commerce landscape.

To find out more about Material Links and their services, check their official channels: